What do golf and customer service have in common? Want to know how to keep amazing your customers? Check out my bestselling book Amaze Every Customer Every T...
Why Does Digitizing Matter? I am pretty sure that each of us has a shirt, jacket or hat that is embroidered with a logo. It may not be for your current company or even anyone you’ve ever worked for, but you have it. I am a golfer and play in a lot of tournaments and...
Here are 5 key factors to take into account when determining the copy length for your next marketing piece. Price The more expensive an item is, the more copy you’ll usually need. It takes more evi…
Mobile - We certainly are moving toward a digital world, and QR codes are part of that evolution. But QR codes do not replace print; they can, nevertheless, supplement it in new, ...
Building a personal brand takes time, effort and a commitment to consistency.
Learn how to make your own graphic tee using iron on transfers or fabric paint to inexpensively update your wardrobe.
Where does one start to build a brand? Do you just let nature dictate, or should you plant your own seeds and nurture it along? My answer has to be the latter. As I see brand as essentially your reputation, I often tell start-ups to determine what they’d like their brand to stand for and …
With many mergers and acquisitions failing to create long-term shareholder value, branding and design can help during the daunting process
There are many creative ways to promote your business, organization or event that are more powerful than simply printing your name and logo on a product.
With so many marketing options and new technology popping up daily, developing a strategy for business growth can be overwhelming. I’ve always been a big fan of simplicity – first and foremost beca…