Ketchum posted The Year-End MVPs: Most Valued Projects to Use Budget Before Year-End Ketchum North Beach - San Francisco:

The Year-End MVPs: Most Valued Projects to Use Budget Before Year-End

It’s that time of the year again. With only 17 business days left before December 31, many marketing and communications leaders are feeling the pressure of the “use it or lose it” mandate as they compare remaining work days to remaining budget. Investing in an additional project or two is the usual path that leaders …

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