The world isn’t flat, why should your B2B promotions be?
People have always been fascinated with trompe l'oeil or "art that tricks the eye". From Salvador Dali’s Melting Watch to any number of Julian Beever’s pavement perspectives, human beings love visuals that deceive our senses.
These Amazing Trompe L'oeil Illusions Bring Drab City Buildings To Life
Trompe l’oeil (literally “to deceive the eye”) is an ancient technique whereby a painter creates a visual illusion via a trick of perspective. French street artist Patrick Commecy is a modern master of this art form, working with his team of artists at A-Fresco to create huge, hyper-realistic murals on otherwise drab building facades.
How to Paint Marble (Trompe L’œil) — The Art League School
Painter Patrick Kirwin, an instructor at The Art League School, showed his students how to create a convincing painting of sea green marble. Trompe L’œil, Fr...
Trompe l'oeil, a new Tory leader and a robot fish: Tuesday’s top photos
The Guardian’s picture editors select photo highlights from around the world
How B2B Commerce Is Changing
Sales - More than half of B2B vendors (57%) say B2B commerce is fundamentally changing and shifting from offline to online, according to a recent report from Intershop.
B2B Marketing 101
B2B brands face special challenges when trying to reach their clients because they are businesses also and know all the “tricks of the trade” for trying to increase sales and leads. Selling to a…
What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers
Five reasons Microsoft's acquisition of LinkedIn could be huge for B2B marketers.
How to Build Your B2B Marketing Empire From the Ground Up
Marketing Strategy - What do the Statue of Liberty, Ancient Egypt's pyramids, the Eiffel Tower, and other iconic historical structures have in common? And what does that have to do with B2B marketing?
How to Measure and Improve B2B Customer Loyalty
Customer Relationships - By ensuring that your marketing encourages repeat business, brand loyalty, and customer referrals, you give your business the kind of boost that can't come from any other source. But how ...
How to Tell a Visual Story (Even You, B2B): A Marketer's Guide
Content - As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will ...
B2B digital marketing trends for 2017: Finally catching up with B2C?
Why is employee behavior so important for a B2B brand?
In a B2B industry, potential clients’ and customers’ exposure to a company and its values most often occurs through its employees. When people come in contac...
Human-to-Human Marketing: How B2B Can Bridge the Gap
Savvy B2B marketers realize in order to reach customers they need to stop thinking B2B and start acting Human-to-Human. Here are a few ways to get started.
9 B2B Social Media Marketing Tips for Social Media Managers
B2B marketers can benefit from social media for building relationships and sales leads. Here are 9 B2B social media marketing tips for B2B social media managers.
5 B2B Social Media Tips & 3 Examples
Have you ever been in a relationship where one partner wanted more, and the other was hesitant to take the next step? Many B2B marketers are facing
B2B & Consumer Marketing Tips from the Pros
See what 20 of the top B2B and B2C content marketing professionals have to say about stories, honesty, the three Cs, and more.
How B2B Marketers Can Succeed on the 6 Big Social Networks
Learn how B2B companies can excel at social media marketing on Pinterest, Facebook, Twitter, LinkedIn, Google+, and YouTube.
Why Animated GIFs Belong in Your Content Marketing Mix
Animated GIFS add motion to your content marketing mix. Here's why (and how) to use them for B2B marketing.
How B2B Content Marketers Are Missing the Mark
Content - B2B content marketers are intent on pushing their products/services in content pieces whereas their audience is looking for substantive ideas, according to a recent report from The Economist Group and ...
Infographic: The What, Where & How Of B2B Sales
In an age of Amazon Business and Google Shopping, businesses must rethink their channel and sales strategies. With the B2B e-commerce market projected to reach $1.1 trillion by 2020, what do marketers need to know about today’s buyers of business products and services?
The 100 most influential B2B marketing leaders in Europe
Most of the recognition around successful marketers is on the leaders within consumer facing brands. Our B2B marketing leader series aims to change that in 2016, starting with a focus on Europe.