Euromonitor International
Loop - Chicago:
With a New Digital Sole, This Shoe Brand Marches On Without a CMO
Aldo was early to e-commerce 12 years ago but is still in evolution mode.
How CMOs Can Master Martech To Drive Disruption
The brands poised to win are those that don’t wait around for technologies to hit the mainstream. Instead, they have the foresight to develop new ways of thinking and to adopt new ways of working before their competitors do.
Fit for Print: Why Catalog Marketing Is Still Relevant in the Digital Age
Today's brands are turning print catalogs into lifestyle publications and engaging audiences with content far beyond simple product snapshots.
16 ad examples that prove print isn't dead
In a digital world, the print ad is often dismissed as an old-fashioned medium.
3 Creative Ideas to Engage Customers with Print Marketing
We know that people engage with companies through digital channels. What role can print marketing play in engaging customers?
6 Ways CMOs Can Build Customer Trust
The need for trust is increasingly critical. One false step and the results can be damaging.
Why are CMOs losing interest in customer experience?
New research suggests that marketing leaders are shifting focus away from the customer experience, as other priorities take precedence. So what's going on?
Your new shoes are in the mail: how tech has changed customer service
The invention of the telephone really was the beginning of competitive customer service. Telephones saved us from spending the morning away from work tryin
The Future of Business: Digital Predator or Digital Prey?
We have just finished up Axway Connections North America and it really has been excellent to spend all this time with our customers and partners.
Are you next for digital disruption?
Music, travel, retail, the media - no industry is safe from the tsunami of digital disruption. But what industries will be next? Three factors could reveal whether your business is vulnerable.
Building a digital transformation strategy
Construction firm PCL is using the latest technologies to enhance services.
Are Your Internal Comms Doing Enough For Your Brand?
Rallying the troops with branded internal comms will only increase brand awareness outside your office.
16 Running Brands You Need to Know Now
Tired of wearing flashy clothing from the big brands? These small running brands are making awesome clothes, with understated style.
Is Your Brand Missing Out on The Sensory Benefits of Print?
Sensory marketing is savvy marketing but how can your brand experience the benefits? If you are ready to boost sales, THIS POST is for you.
Helping Canon Build a Brand from the Ground Up
Helping Canon Build a Brand from the Ground Up This is a dream job for a design firm: assist in naming a product, designing the logo, packaging and point-of-purchase display, and creating mobile application graphics [...]
Is print the secret weapon for luxury brands?
Net-a-Porter's bimonthly magazine -- with shoppable content -- just turned one. How is its new business model changing fashion shopping?
Print vs. Digital: Is there still a future for print and paper?
It's not a new debate, but the battle between print and digital prevails. Title Media says there doesn't need to be beef - there's room and a good case for both
Bringing your Internet of Things infrastructure into the digital age
Using the Internet of Things (IoT) to take upgrades to infrastructure from evolutionary to revolutionary.
Does Print Advertising Have A Place In This Digital World?
Yes! Print advertising is still very much alive and well, especially in B2B markets. Why is print or traditional advertising still relevant in today?
Are You Addressing Technology Hype With “Digital Optionality?”
Here's how to assess your digital optionality roadmap and incorporate sources of information on emerging technologies that may be relevant to your business.
Digital transformation can reinvigorate telecoms but will it pay dividends?
Communications service providers (CSPs) are moving from talking about digital transformation to engaging in real projects. However, these aren’t cheap and
