Why Your Product Launch Is Likely To Fail (And How to Prevent It)

Getting a new product or service to market is tough and there are myriad factors that impact success. Whether the new offering comes from bold innovation, cross- organizational collaboration to create new solutions, or simply next generation products and services, the product launch is a critical component if you expect to increase revenue, find new clients, and expand existing business. Yet new products often fizzle on the launch pad. Depending on the industry and study, you’ll find statistics as high as 70-80% failure in consumer-packaged goods and a 30%-50% failure range for other categories. While it’s difficult to isolate the…