Upgrades to personalization equipment are allowing IWCO Direct to stay ahead of the curve for data-driven marketing campaigns. Matt Shanahan explains more.
Personalization should be built around developing empathy. It’s about understanding your customers.
As you create digital marketing campaigns, it’s important to offer an exceptional experience that caters to your customer’s specific needs, preferences, and stage in the customer journey. After a…
Marketers can use location-based data from beacons to personalize and improve customer experience.
“the benefits of personalization don’t flow exclusively or even mostly to users. Personalization makes it cheaper and easier both to serve and to script behaviors.”Brett Frischman…
In the modern maze of countless ecommerce sites and constant increase in competition, providing shop...
Ecommerce marketers are all talking about personalization these days, but only the sophisticated few really know how it works and what it means to personalize across all of your shopper touch points<br>Our new eBook, 8 Mistakes in Personalization, helps retailers understand some of the myths and mistakes about personalization; breaking it down, so that you can easily find a path to increasing your shopper engagement…
If you’re striving to implement personalization marketing but aren’t sure of the best tactics, this article is for you<br>Marketers have long understood personalization as a surefire way to increase conversions. Offering products or services in a targeted and familiar fashion drives consumer action unlike anything else<br>Why? Because your users like to feel special. We all do.<br>With 60% of marketers struggling to personalize their…
Nurture Students in a Personal Way<br>It’s exciting when prospective students and their parents visit your website and fill out a form to receive more information. Now is your time to shine<br>But, not all prospective students are the same. If you send them all the same message, only a handful of prospects will relate to it. Before students and their parents invest tens of thousands of dollars into a particular college or university, they expect the institution to understand their basic needs.…
Companies are figuring out what individual customers will pay—and charging accordingly.
How you go about finding and implementing the technology that allows you to personalize your interactions with thousands -- nay millions -- of customers? And what are the differences between data, information, knowledge and insight?
Just because we know a lot about customers doesn’t mean we have to show that we do, or use every data point in every exchange.
If you want to gain loyal customers in the Internet of Things (IoT) market, you have to act now with the kind of personalization and integration that leads to deep user s...
Personalization helps retailers offer the right experiences at the right time, on the right device and with the right message. Learn how machine learning helps create these lasting impressions, driving customer loyalty and business growth.
You’ve probably heard the term “omnichannel” to describe any business practice that extends across channels, both digital and in-person. When……
Digital commerce thought leaders look beyond the hype on personalization and offer realistic suggestions for retailers
5G is not a simple upgrade in your cell service. This is a major increase and change in the type of radiation to which we will all be exposed 24/7, whether w...
Have you ever been to a clothing store where an employee makes some seriously left-field suggestions for your wardrobe? Confused. Tired. Frustrated. These are just a few emotions that pop up while you sit tight, hoping they’ll pull the perfect T-shirt you’re looking for. As it turns out, the employee only pushes products that the […]
Galvanize Venture portfolio company, Stream, is an API for building, scaling and personalizing content feeds.
Providing consumers relevant experiences is the ultimate goal.