Medianet Inc posted Why Programmatic Is Fueling Digital Video Ad Spending Medianet Inc Throggs Neck - Bronx:

Why Programmatic Is Fueling Digital Video Ad Spending

There's an interesting sidebar in the "Video Ad Spend" study released last week by the Interactive Advertising Bureau (IAB) on the eve of this year's NewFronts. No, not that there's pent up demand
from advertisers and agencies for digital video, especially the kind of original digital video represented by IAB members pitching their wares in this year's advance sales season. That should be
expected. It's the…

QR Code
Embed the QR code on your website:
Download
Copy