10 critical mistakes to avoid if you want your startup to survive…
Writing down and sharing your thoughts with the online community can do wonders for your new business' PR and marketing efforts. Here are a few benefits.
Your startup failed? Blame it on the marketer! Everyone does it - why should anyone else be at fault? Really... Warning, sarcasm ahead!
The quality content marketing strategies that make search engines take notice.
Put down the calculator and ignore the data for a second. Contrary to popular belief, startup marketing is not all about quantitative metrics and growth..
Do the top startups build links? If they're getting traction, SEO is super important to their livelihood and future fundraising and revenue. So how are the top startups getting links, and how do their link counts change over time?
We don’t want to rain on the parade of ambitious integrated marketers, but even the most ingenious startups can expect a tough road ahead.
I get asked for startup advice many times everyday from both YC companies and non-YC companies. I have a limited set of experiences as a startup founder and investor but I am always happy to help motivated founders whenever I can.<br>The problem is that many founders ask for advice in strange...
We decided to make this list as a jumping-off point for startup founders, journalists, aspiring investors and the curious to get themselves up to speed on how the VC space works, often from an insider’s perspective.
I've seen the same basic marketing mistake play out at some of the best software companies in the world: If your marketing team needs help from engineering to..
A fascinating Founders' DNA Test sheds light on the strengths of entrepreneurs in different countries.
Machine learning is a trending topic today and for good reason. It has enormous potential to transform entire markets and industries. But there's also a lot of hype surrounding the technology. As an investor, I look for four key characteristics that I believe distinguish winners who are successfully leveraging machine learning:
General Management - Unless you're one of the iron-walleted few, gaining startup capital for your business venture will require the help of investors. Navigating those waters can be a lesson in humility; it ...
Side deals and volatile shares make stock options a bigger gamble for startup employees.
Make those important decisions upfront, so your relationship works like a well-oiled machine.
No rich relatives? No angel connections? No problem.
Social media may be the most valuable customer support channel at your disposal
Guest blogging is a popular online marketing strategy. Make sure you're maximizing your guest blogging efforts to give you a return on your investment.…
As a startup founder, you’ll probably encounter failures in your entrepreneurial journey. This investor shares his thoughts on how you can bounce back with grace and dignity.