Iperceptions posted Why More Advertisers Are Turning to Mobile Video - eMarketer Iperceptions Midtown - New York:

Why More Advertisers Are Turning to Mobile Video

Mobile video ad spending continues to see healthy growth in the US, with many advertisers suggesting the format helps improve brand awareness, audience targeting and brand favorability. But despite these positive results, many advertisers also note a variety of challenges with mobile video, including smaller screens for ads, shorter consumer attention spans and reduced viewability.

Why More Advertisers Are Turning to Mobile Video
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