Shortcuts to social media success may be tempting, but columnist Mark Traphagen explains why they're not the best way to proceed.
SLS Consulting
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Why hacking social media algorithms is a losing strategy
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How to Use Emotion to Boost Direct Marketing, Direct Mail Response and Landing Page visitors…
even when you positively need a great sales program to save your job
If you’re like most people, you have a lot on your mind today. You’re thinking about a presentation you’re giving tomorrow, wondering how you’re going to pay for your daughter’s wedding, or maybe pondering whether to buy that new car you have your eye on.
People are preoccupied with their own thoughts. These thoughts are filled with emotion and linked to our inner wants, needs, interests, joys, fears, hopes, expectations, and regrets.
How do you get a reader’s attention?
This constant emotional stream forms a barrier between the mind and the outside world. You can’t cross this barrier with logic or reason. Any message unrelated to the emotional inner world of a person is ignored. The only way to get…
