Why China ecommerce is going crazy for WeChat mini‑programs

China’s more than 1 billion WeChat users can make purchases through mini-programs without leaving WeChat. 18% of mini-programs are devoted to ecommerce, yet foreign brands have been slow to take advantage of this golden selling opportunity. China’s more than 1 billion WeChat users can make purchases through mini-programs without leaving WeChat. 18% of mini-programs are devoted to ecommerce, yet foreign brands have been slow to take…

Why China ecommerce is going crazy for WeChat mini‑programs
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