Somethin Else posted Why brands need to learn from broadcasters when it comes to content – K7 Media Somethin Else Glen Head, NY:

Why brands need to learn from broadcasters when it comes to content

Wasn’t life easy in the old days? A few TV channels, a small number of radio stations and a selection of newspapers, meant that the battle for the attention of viewers, listeners and readers could be understood in simple terms.
Then came the internet! And with that has come the rise of the content and brands realising that the old rules of advertising are changing at…

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