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When Influencers Play with Fyre, Will Brands Get Burned?

Earlier this month, the Fyre Festival turned influencer marketing into a mainstream term when the wanna-be high-end music festival turned sour and the high-profile celebrity organizers and endorsers alike quickly rushed to wipe their hands clean of any involvement. Amid tweets of unsanitary and scary conditions and, more recently, class-action lawsuits, many began to question …

When Influencers Play with Fyre, Will Brands Get Burned?
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