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4 Ways Sports & Social Media Marketing Are Alike |
Sports seasons are in full swing. Just turn on the TV for football, baseball, soccer, racing, volleyball, golf. The jerseys are out, the diehard fans using their season tickets and invitations to watch the “big game” are everywhere.
Though social media marketing doesn’t have a season, or downtime, there are remarkable commonalities. Before you think we’ve been watching too much football, or spent too much time on Twitter, Facebook and Pinterest, read on:
It takes a lot of practice and effort. Many a business has jumped into social media without thought as to the time and effort it takes to…
How the L.A. Kings Are Redefining Sports Social Media
Among professional sports teams, the social media playbook is pretty cut and dried — be enthusiastic yet conservative, engage but don't offend and it's definitely better to err ...
Social Media Smarts: Tips for Teen Athletes
How they can create a positive online presence that works to their advantage
Why Coaches Should Embrace Social Media
When we are on campus doing social media education sessions with student-athletes, we also do sessions with coaches and staff. Part of that is to better [...]
How youth sports, social media, parents have changed HS coaching
Complaining about coaches it is hardly a new phenomenon. But something has changed in recent years, especially at the high school level.
Why do social media 'fails' by young athletes keep happening?
Why would student-athletes post content that would be a red flag for college coaches, administrators, recruiters or employers?
What is Clubhouse? All you need to know about the exclusive social media app
The audio-based social media platform is invite-only.
How To Handle Athletes Who Use Social Media To Criticize Coaching Decisions
Talk to your athletes - public criticism is unacceptable and violates respect for teammates and coaches.
Is It Harder to Be A Female Athlete On Social Media?
Any student-athlete wants to be professional online. But is it harder to be a female athlete on social media?
Things in Sports Social Media Ruined
The rise of social media as a part of our life, culture and—of course —sports, has been awesome in so many ways...
Social Media Has Become Essential for Athletes. It Can Also Be Miserable.
Instagram and other platforms have become an essential part of athletes’ lives, and their ability to make money. It can also take a direct toll on their health, and even their ability to compete.
7 things that college coaches want to see in a prospect's social media
Over the last few months, a lot has been shared about what types of things that coaches hate to see from recruits on social media. In all honesty, the sentiment had turned kind of negative and it’s time that changed. Over the weekend, I decided to look at the issue from a different angle and reached …
How To Deal With The Sports Parents Social Pecking Order
One fortunate -- or unfortunate -- byproduct of having a child in sports is that you end up interacting with the parents of your child's teammates. At the start, at least, these other parents seem like nice enough people, but as time goes on and travel leagues get formed, the [...]
Why 70 percent of kids quit sports by age 13
A number of issues result in our kids turning away from organized sports at a time when they could benefit from them the most.
the Y : Why More Kids are Quitting Sports
Learn why coaches and sports directors report the participation numbers are declining nationwide.
What better way to social distance than E-Sports?
With real sports suspended some think it's time for E-Sports to shine
Having big mouth, temper in HS sports has become far too normalized
Don't say something idiotic on social media or in person.
Top 5 Ideas for More Active Social Outings
Top 5 Ideas for More Active Social OutingsMoving from your computer chair to the outdoor air is beneficial in so many ways.
Social Media Mistakes Are Not Forever
High-profile Twitter and other social media gaffes should not burden athletes forever. Social media is forever, but the mistakes we make on them are not. This is a lesson slowly but surely playing ou…
How I Teach Runners to Have Difficult Conversations about Social Justice
I give athletes the tools to navigate discussions about race, identity, and other challenging topics.
How Sports and Coaching Influence Social Emotional Learning in Young People
Sports provide a place for young people to grow, learn, and enhance their physical skills, but, with the help of good...
