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3 Ways Intent Data Helps Lower Customer Acquisition Costs
It’s far from revolutionary to say that retaining customers is valuable to your business. You’ve probably heard this now-classic marketing……
How Conversion Rate Optimization Can Lower Customer Acquisition Costs
Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs.
How to Master Social Customer Acquisition
It only makes sense that marketers have spent the last few years trying to figure out how to monetize social media. How do you turn social media into a real customer acquisition channel?
4 Direct Mail Marketing Tips Customer Acquisition
Get expert insight on effective customer acquisition with these 4 direct mail marketing tips. Strata Company is a leader in modern direct mail marketing.
How Customer Acquisition has Shifted in the Digital Age
The immediate goal of any digital campaign is to earn and retain customers. And with the number of channels available…
How to Lower Customer Acquisition Costs While Hitting Aggressive Revenue Goals
Learn how to lower customer acquisition costs with these tips from “The Ultimate Guide to B2B Digital Marketing” by PMG. See how today’s B2B digital marketing techniques can help you quickly streamline your B2B digital strategy to lower customer acquisition costs while hitting aggressive revenue goals.
4 Factors to Consider Before Paying for Customer Acquisition
Launching your platform and initializing your monetization strategy is only the beginning. Sure, once your platform is implemented the money will start coming in, but how will you maintain that initi…
How Can Organizations Close the Customer Acquisition Cost
Mary Meeker reports customer acquisition costs can't exceed lifetime value for much longer. What are some steps marketers can take to close this gap?
Customer Acquisition vs. Customer Retention: What Should You Focus On?
Over the course of my career in marketing, I’ve worked with a wide range of customers in various industries. One…
How to calculate the cost of customer acquisition
Customer Acquisition Cost is the cost incurred in convincing a customer to buy a product/service. This cost includes all the costs involved in research, marketing, and conversion.
How to Thrive in the Era of Virtual Customer Acquisition
At Sales Focus Inc, we believe a shift to virtual sales presents an opportunity to increase customer acquisition and profitability.
Ultimate Guide to Customer Acquisition in the Ever Changing IT Industry
As an outsourced sales specialist in the IT Industry, our guide will help you establish a sales process to predictably acquire new customers, reduce redundancy, overhead, and boost revenues.
How to Utilize Social Media for Customer Acquisition
Social provides businesses a means to interact with potential customers in a way they never have before. Learn how to improve your social strategy to help potential customers become customers.
Making Lead Gen More Actionable: Eight B2C Customer Acquisition Tips
Sales - We all know that a steady stream of leads is essential to keeping a business afloat. But coming up with original and effective ways to attract and convert qualified leads ...
Why You Should Treat Partner and Customer Acquisition the Same Way
Matt Wool explains strategies to create partner and affiliate relationships that perform including creating a strategy that increases ROI and revenue.
Why Intent Data is the Future of B2B Marketing
The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to companies advantage. But even with the rise of …
3 Lazy SEO Tips to Jumpstart Customer Acquisition
SEO means many things to many people. To some, it’s links. To others, it’s keywords. In actuality, it’s a broader concept designed to increase authority on particular subjects and popularity among peers to increase the odds of being properly classified.
Why Focusing on Pure Customer Acquisition Can Tank Your Start-Up
Most marketing and advertising tech trends are focused on acquisition. That's a mistake.
Why Determining Quality of Customer Acquisition is as Important as Quantity
Most retailers already measure which sources of customer acquisition result in the highest quantity of leads, and they may also be tracking how much each group spends. However, there is...
Why Analytics is Absolutely Necessary For Effective Customer Acquisition
Analytics can drive growth by giving marketers and managers better data, which leads to improved decision making. Learn more in this post.
What is Intent Data and How It Identifies New Customers
The common steps potential customers take before they purpose are can improve your strategy. This information is called intent data.
