Vail Resorts launches AI-enabled digital mountain assistant

BROOMFIELD — Vail Resorts Inc. (NYSE: MTN) has debuted the world’s first digital mountain assistant, Emma. Emma — the Epic Mountain Assistant — uses text messaging to offer guests real-time information on everything from snow conditions, parking and personal performance statistics to rentals and dining options. A beta of the assistant launched this week at Keystone Ski Resort and will use the early winter season to…

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