Why packaging matters more than ever for high-end wine & spirits
Today’s wine and spirits market is saturated with hundreds of brands trying to appeal to a sophisticated shopper. Long gone are the days of slapping a label on a bottle and expecting sales. With the rise in competition from foreign wines and a growing demand to differentiate themselves, wine and spirits producers have to step up their game to stand out among every other bottle on the shelf. A look down the wine and spirit aisle reveals a wide array of options for shoppers: domestic, foreign, low-end, medium-priced and high-end wines and spirits. There is also growing pressure from the explosion of wineries and microbreweries.
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