With the Super Bowl and Academy Awards both happening in February, it’s an interesting time to be talking about TV advertising. Those kinds of big events cer...
Clarivoy Out to Change the Way TV Advertising is Bought, Sold and Measured
When a business runs any form of advertising, they want to know how it’s working. Is it reaching the right audience? Is the audience responding? With certain forms of media, like digital banner ads, it’s more straightforward to measure a click. But what about television? Columbus-based startup Clarivoy is out to change how the effectiveness of television advertising is measured “Clarivoy utilizes actual TV viewership data…
Former Roku Execs Launch Smart TV Advertising Network
Two former Roku executives are getting ready to compete with their old colleagues in the TV advertising space: Steve Shannon, formerly senior vice president of content and services at the streaming…
Sept. 11 TV Advertising: What Do You Think About How Marketers Observed 9/11?
State Farm, Anheuser-Busch and Verizon were among the marketers that observed 9/11 in their TV advertising. What did you think of the efforts?
How TV Advertising Works
TV advertising typically works best to reach a lot of people with a message about a product that has broad appeal.
How To Market A Law Firm Using TV Advertising
For law firms and attorneys, it's only a matter of time before you advertise on TV. Here are three factors you need to know before starting.
How to Champion the Channel: Connected TV Advertising
As connected TV (CTV) becomes a widespread mode of media consumption, digital marketers are taking notice of the opportunities in…
How long will TV advertising stick around?
Advertisers are expected to invest up to $9 billion at this year's TV Upfronts, despite consumers turning increasingly to digital content. Brands still like television's wide reach and safe advertising space, but TV's audience is growing older and digital companies' ability to target much more accurately are a long-term challenge to the platform, write John Koblin and Sapna Maheshwari.
What Does TV Advertising Cost?
What does TV Advertising Cost? When you ask, "What does TV advertising cost?" the first consideration is the cost of TV commercial production. For
How is TV advertising attribution changing?
As TV advertising becomes more digitized, marketers are turning to more sophisticated attribution models.
CTV and B2B: 3 reasons why Connected TV advertising is primed for B2B
Combined with its targeting and measurement capabilities, CTV’s ad experience should make it a go-to for B2B marketers looking to stand out.
How an Acronym You’ve Probably Never Heard of Will Change TV Advertising Forever
For years, brands have salivated over the prospect of fusing the best aspects of digital marketing with the tried-and-true canvas of linear television.
AdGreen: How TV advertising is working to sell its new sustainability credentials
With backing from across the sector, the new AdGreen initiative aims to provide benchmarks for cutting CO2 and waste from TV ad production
Pay-TV advertising is changing, but how much?
As one of the pioneers in processing and distributing actionable linear TV viewership data, it’s incredibly exciting for TiVo to see the sea change in linear TV advertising finally occurring.
The Surprising Relevance of TV Advertising in the Mobile Era
When streaming video services on mobile came onto the scene people started predicting the death of television. To be honest, I was one of them. Many people thought this way because they believed the only reason people didn’t watch TV on their phones is because they couldn’t. The functionality was not there for the masses. Once people could watch TV on mobile, people thought the flood gates would open and the days of staring at the big screen in your living room were…
Your tolerance for TV advertising varies based on what type of shows you watch, and that has big...
Most US streaming services favor subscription-based business models, but Deloitte found streamers might prefer cheaper, ad-supported options.
How Is NCC Media Using Data To Change Advanced TV Advertising?
TV ad buying is unlikely to follow the real-time bidding model that became popular with digital advertising. However, many TV advertising tasks—including reporting, creative placement and measurement—are likely to become more automated.
The Rise of Social TV: How Social Media Is Amplifying TV Advertising
With more than $350 billion spent annually on TV advertising, there's an opportunity for social TV to become a huge business in its own right. ;
Digital Vs. TV Advertising Attitudes: Survey Finds TV on Top
A survey of digital vs. TV advertising attitudes from Millward Brown found that 19% of viewers reacted favorably to digital ads, compared to 29% who felt that way about TV ads.
How USA Network is paving the way for social TV advertising
on Jul. 2, 2013 - 6:13 AM During USA’s upfront this past May the network made a big announcement that shows how important every screen is to the network. They announced that they are, “redefining how consumers watch and interact with TV by unifying the viewing experience – both visually & functionally – across all devices.” In short, this means that they now have one sleek real-time look for their web, tablet and mobile platforms. Here’s how this strategy will pave the way…