Top Deck Systems
Clinton Township, MI:
Trade Show Industry Grows by Modest 1.8 Percent in 2014
The Center for Exhibition Industry Research released its full-year 2014 Index Report indicating that the trade show industry grew by a modest 1.8 percent last year, which was slightly less than the 2 percent originally predicted.
The growth in 2014 also was 1 percentage point higher than 2013’s total growth.
"We are optimistic for the performance of the industry overall this year. Economic and job growth should continue to drive expansion in exhibitions," said CEIR Economist Allen Shaw, Ph.D., chief economist for Global Economic Consulting Associates.
How to use inbound marketing to make B2B trade shows successful
Although much of the inbounding marketing strategy for your B2B trade show will be focussed on the lead up to the show, don’t forget the trade show itself.
5 digital marketing lessons you can learn from trade shows
Marketing professionals know the blood, sweat, tears, and money that go into finding new leads or making conversions. But it might come as a surprise that
3 Ways to Grow Your Audience
While there's no quick way to build an audience online, there are a few tactics that can help set yourself apart from the pack.
How Multi-Channel Storytelling Can Grow Your Marketing ROI
Multi-channel storytelling could be the factor that delivers a large marketing ROI and leave you with the next trending and talked about campaign.
