Home » Blog » 5 excellent tips for understanding VODKA The seduction of Vodka starts in the brain What one imagines, presumes and knows about each brand is a controlled sensorial construct that speaks before the drink can say something. That’s a novelty; hence vodka is the current, modern drink with an ample sample of consumers. You choose the segment in which you want to be, and go there. This doesn’t happen with other categories of famous drinks in which are required years of advancement by trial and error, and also demand previous knowledge of geography, climates and history. And as if that were not enough, it’s necessary to memorize by regions, wine harvests and añadas. Vodka doesn’t ask that of the consumer; we’ll explain why below: It’s Modern You’ll never feel out…
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