Many product ideas are a result of observing a phenomenon in one area of life and applying it to a totally different product. The idea of VELCRO® arose when Swiss engineer George de Mestral took his dog for a walk. He noticed how burrs of the burdock plant stuck to the dog’s fur. He replicated that to invent the product. As another example, Clarence Birdseye was on vacation in Canada when he saw some salmon that had naturally frozen in ice and then thawed. When cooked, they tasted fresh. That was the origin of the frozen food industry.
Nature is…
Social media was never intended to be a sales platform. But with social being the focal point of today's communication, and with the expanded reach of today's social networks -- it can become a key component to your strategy.
You can sell, trade in or donate your gently used castoffs.
Marketing Strategy - Small businesses say tools such as online surveys and loyalty tracking systems are most effective at engaging existing customers, whereas daily deals and Internet ads seem more effective at attracting ...
Screen-sharing technology will help you communicate with clients more thoroughly while highlighting your market expertise.
Ensure you're using the right hashtags to maximize your audience reach with this listing.
We are a global, information-led company with a mission: to deliver products and services that support every phase of the innovation lifecycle.
If you’re new to the digital marketing space or just searching for something to make your life easier and more productive, you’ll find a host of digital marketing tools. Here are just a few of th…
Rather than being overwhelmed by the size of your inbox, here are 14 secrets to help you manage your inbox and use it to generate sales
Don't let the hard work you've put toward creating a solid reputation for your organization go to waste by not bolstering it on social media platforms. These tools can help.
Ever notice how the argument against cold calling is actually against cold pitching? (a concept that has never worked in B2B.)
Want to know what content your target audience is dying to read? Learn 5 free tools you can use to discover and delight.
Content - Tools for creating visual content don't need to cost a king's ransom. In fact, they need not cost anything at all.
Understand key IIoT concepts and lingo, and apply them in a way that serves your process application, facility and business.
One of the more effective ways to engage customers in a conversation is with regular, engaging content. But maintaining the …
If you want to sell online on you need to grapple with technology. You have no choice. But what is the big mistake many people make when selling online?
Need to sell your vision to customers? Sales expert Gregg Schwartz offers up tips on how to seal the deal.
How to use a CRM system to identify Cross-selling and Upselling, featuring Workbooks CRM - track what you've sold and what you want to sell! A recording of a...
Social selling is a hot topic in the worlds of sales and marketing these days. At its most basic, social selling is a way to use social networks to establish and further relationships with influencers and decision-makers within organizations that are prospects for your products or services. By building a [...]
Lots of businesses trash their content marketing programs several months into them. When asked why, the single most popular response is that the program took too much time and effort, and it wasn’t…
Most of our purchase decisions take place unconsciously.