10 Elements of A Social Media Policy for Your Company
Let me illustrate why Many of our clients at Cross Border PR embrace social media wholeheartedly. One in particular, is a service provider with $20M in revenue. One day, the CEO attended a conference call with one of their clients, where it was announced that their client company’s president was retiring. Because there were several hundred people on that call, my client’s CEO felt it was ok to tweet about it. And he did. To all 200 of his followers. Lo and behold,…
9 Ways to Measure Your Brand's Social Media Health
Thanks to the variety of social media marketing tools available today, there is a nearly endless stream of data available to marketers. That could make it tough to determine wha...
5 Ways to Grow Your Business Through Social Media
Maintaining a strong social media presence takes a lot of work. The payoff can be incredible, though--growing your business through social media is very possible.
Why You Need A Social Media Content Calendar For Your Business
5 reasons why you need a social media content calendar for your business and how to create a social media content calendar.
5 powerful ways social media has forever altered the way we do business
Understanding the influential effect of social media can help entrepreneurs better prepare for the future
10 Creative Social Media Resumes To Learn From
Want to stand out from the crowd of social media applicants? Check out these 10 impressive resumes for inspiration.
How To Create A Social Media Quiz For Lead Generation
The Social Media Quiz is one of the most underrated types of content. But it is more than capable of competing with its content marketing brethren.
7 Social Media Stats Marketers Should Know
Since succeeding on social media is like solving a Rubik's Cube, here are seven stats that should help you start to crack that cube.
Five Twitter Mantras: How Not to Be Unenlightened on Social Media
Social Media - Companies have hired armies of smart, hip, Web-savvy people to usher their brands into a new era of connectedness that allows them to reach customers in new and interesting ways. ...
How to Come Back From a Social Media Fail
Coming back from a social media fail requires preparation, transparency and a commitment to your social media community.
8 Simple Ways to Generate Leads With Social Media
Why is it important to think about how to generate leads on social media? Lead gen metrics are a key way to prove the ROI of your social marketing efforts.
10 ways to just be yourself — and build your brand — on social media
To be successful on social media, your brand needs to come across as authentic, not robotic. Here are 10 ways to achieve that.
What Men and Women Really Want, According to Social Media [INFOGRAPHIC]
As a fully-licensed and accredited man, I am wholly unqualified to discuss what women want or care about. That's what social data is for. Social media monitoring company NetBase...
12 Ways to Improve Your Social Media Profiles in One Hour
So many improvements to your social media profiles can be made in just a few minutes. We take a look at 12.
5 Surprising Social Media Strategies That Worked
Here are surprising social media strategies that helped businesses stand out on social media—while remaining genuine, polite, and witty.
How Are Lawyers Using Social Media?
If you're a solo lawyer, there's a good chance that you have at least some social media presence for your business. But have you ever wondered just how you stack up in comparison to other attorneys out there? What are...
Six Quick-Hit Marketing Ideas for Social Media
Add some short-term sizzle to your year-long marketing campaign.
How to Create Social Media Guidelines for Your Business
Find out how you can create a set of comprehensive social media guidelines to establish organization-wide expectations and see business success.
What are the right social media tools to use for business?
Choosing the right social media marketing tools can be a frustrating task. Check how to select the tools the right way!
How to Create a Successful Social Media Marketing Plan
Social media has over the years transformed to become one of the critical business marketing tools used today. While every business is unique, there are many ways your business can benefit from creat…