New and fresh creative examples of advertising ideas to inspire you.
A report from Bond Brand Loyalty, formerly Maritz Loyalty Marketing, found that 69% of participants in loyalty programs are satisfied.
Native advertising is hot right now even if nobody knows exactly what it is. One ad firm has attempted to solve that problem with this infographic.
Do display ads work? If you’re going by the number of clicks, the answer is a deafening no. In f...
Everything you need know about ad tech platforms, ads types, tracking, and dynamic ad content to create an effective digital advertising strategy.
Ad blocking is not all "doom and gloom" for the advertising industry, writes Adam Broitman.
With children bombarded with advertisements all day, parents need to limit screen time and discuss the message behind the advertising.
The advertising and technology worlds have worked hand in hand since the early days of paper, evidenced by commercial messaging found in the ruins of Pompeii, as just one historical example.
This week, controversial ads from Pepsi and Nivea ads revealed a weak spot for their brands.
You should never rely on just one strategy to carry any aspect of your business, and advertising is no exception.
US brand marketers gauge how well, or otherwise, their digital video ads perform in a variety of different ways. Today, most measure digital video ad performance by looking at site traffic, June 2016 research indicates, but in the next year or two, more respondents want to be able to measure via cost per acquisition.
Steve Job’s serves as an example of doing agency new business the right way. Steve Jobs has stepped down as CEO of Apple. When it comes to presenting and salesmanship, there’s no one b…
As organic reach on social media tanks, marketers are turning to advertising on social platforms. But how should you allocate your ad spend? See how marketers are advertising on social media.
As social media and digital marketing evolve, you shouldn't be afraid to experiment with platforms like Snapchat to communicate with current and potential clients on a more pers...
Adidas Group executives share the strategy behind the brand’s new content platform for athletes and athletes at heart – Content Marketing Institute
Today’s information-hungry consumer is not happy to be spoon-fed advertising or ‘hard-sell’ articles.
See some pretty shocking stats about the effectiveness of display advertising.