What's a blockchain? And how could it change marketing & advertising?
With promises of smart contracts, global and secure payment systems, token-based communities and transparent record keeping, blockchains are hot.
Mold Making Tutorial: How to Make a Silicone Squish Mold for Casting a Resin Model Car Body
In this instructional how to video, mold making technician Milo showcases the "squish mold" technique, which is very common for making thin-walled resin cast...
Mold Making Tutorial: Forensics Impressions using Fast Curing Silicone Rubber
This mold making tutorial video demonstrates how Mold Star 16 FAST silicone can be used to take forensic impression evidence. Using Mold Star to mold footpri...
How to Use Emotion to Boost Direct Marketing, Direct Mail Response and Landing Page visitors…
even when you positively need a great sales program to save your job If you’re like most people, you have a lot on your mind today. You’re thinking about a presentation you’re giving tomorrow, wondering how you’re going to pay for your daughter’s wedding, or maybe pondering whether to buy that new car you have your eye on. People are preoccupied with their own thoughts. These thoughts are filled with emotion and linked to our inner wants, needs, interests, joys, fears, hopes, expectations, and regrets. How do you get a reader’s attention? This constant emotional stream forms a barrier between the mind and the outside world. You can’t cross this barrier with logic or reason. Any message unrelated to the emotional inner world of a person is ignored. The only way to get…
iBeacons: Inside the Marketing Matrix
Marketing is a funny thing. Customers like it when their local store staff know what they like and remember them by name, but when it comes to mobile marketing, the tracking and info can seem rather creepy. And if not creepy, then at least as if someone in the matrix has reduced everything about a …
Walt Whitman’s Advice on Living a Vibrant and Rewarding Life
“Love the earth and sun and the animals, despise riches, give alms to every one that asks, stand up for the stupid and crazy, devote your income and labor to others… re-examine all you …
How entrepreneurship can support post-disaster recovery
Post-disaster situations can open up opportunities for small businesses, boosting the local economy and enabling disaster-affected communities to support themselves. Caroline Baxter Tresise reflects on the role of coffee shops in Indonesia after the 2004 tsunami. The role of entrepreneurs in post-disaster community recovery should be supported and encouraged as entrepreneurs occupy key positions when assessing and planning for rapidly ... Read More
Top 13 Twitter Marketing Tips
Whether on Twitter as a small company or a big brand, these Twitter marketing tips will help you increase visibility, increase website traffic and engagement.
How personalisation leads to unforgettable guest experiences
It may sound obvious, but in the hospitality business it’s a point that cannot be reiterated enough: creating a better experience starts with truly knowing your guests. Some prefer their rooms in a particular level or location, while others rely on late checkout to catch up on their sleep. Personalizing the guest journey was the …
How should you prepare for Sales interviews?
As a Sales Manager, a crucial part of your role is recruitment – selecting new members of staff. You want...