An article giving owners/managers of new companies tips on things to include on their brand-new marketing teams' 'To-Do' checklist.
Smart branding can give you an edge, as well as with an image, personality, and voice that both your customers and competitors will recognize. Here's how the pros do it.
Take control of your online presence to create a memorable personal brand.
Sending out a press release or posting an article and then letting it drift just doesn’t work anymore. Tracking and tweaking in real time are crucial to your campaign’s success.
Writing down and sharing your thoughts with the online community can do wonders for your new business' PR and marketing efforts. Here are a few benefits.
To be successful today, you need the attitude that social media is not something you do. It's a lifestyle.
Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
Great brands are great because they do certain things to get that way -- and stay that way. Here's how you can grow a great brand that is built to last.
Are you making the biggest mistake most marketers make? Here's how to avoid it.
Marketing Strategy - Achieving agility starts with your company's culturewhich is where the rubber really hits the road. These four steps will guide your transition from traditional to agile marketing.
If you are developing a current personal brand there are steps to get you started, according to author, professor, and personal brand expert Dorie Clark.
Before I took these 8 steps to create my personal brand, I was in a job I hated and my career was going nowhere.
Fear can be a paralyzing influence that hampers the content efforts of successful marketers. Use these 5 steps to blast through fear and create epic content.
'Create valuable content' is an oft-repeated phrase, but what does that mean to PR and marketing pros? This writer explains how you can craft winning articles.
6 essential steps for creating a social media strategy guide
Understanding how and when people want companies to show up.
What Are You Trying To Do? Your brand can either be maintained in a proactive way which encourages forward growth, tread water, or be utterly ineffective...
Building loyalty takes lots of time and patience, but these tips could help streamline the process.
The color choices you make for your company logo, your web site, your email newsletter – in other words, the colors you choose for branding your company – al...
A great brand name can make you money, while a bad one can devalue your company.
Cannabis brands are forced to evolve their marketing practices in the face of new competition.