How to Use Lavalier Microphones for Interview Video Production
A few weeks ago I shared some insight on using shotgun microphones for documentary style interview productions. This week, I’ve got a companion video that explores techniques for using lavalier mics, the standard go-to mic for most interview scenarios.
How Does Social Media Affect SEO?
Do social media interactions affect search rankings? The short answer: Yes. But not how you think. Social media activity affects rankings in several ways. But the direct benefit is very limited and the indirect benefit is widely misunderstood. In…Read More ›
What is Disruptive Advertising?
Too often, disruptive advertising is executed as a one-off, a chance to temporarily grab the target’s attention and collect hits on social media.
9 Essential Marketing Tips from the Father of Advertising
Ogilvy on Advertising was one of the first books I had on my reading list back when I created my system for reading more. My only regret after finally reading it is having delayed for a year and a ha…
How buying a used car almost got me killed by an off
Former Observer writer Tonya Jameson was putting a license plate on a car she bought near Knoxville. Then, a gun was pointed at her head.