Too many decisions and too little data? Rather than asking smart people for their opinion on what to do — try asking this question instead.
4 Tips From Gary Hennerberg, Target Marketing
What's holding you back from a breakthrough? Instead of coming up with a new big idea that you can test, you may be just shuffling the same deck of cards.
How Does Native Advertising Survive?
Native advertising goes by many names including: sponsored content, sponsored posts, paid posts, brand services, custom solutions, branded content and probably dozens of other titles.
Sonoco Products buying Peninsula Packaging
Sonoco Products Co. is acquiring thermoformer Peninsula Packaging Co. LLC in a $230 million all-cash deal. The move nearly doubles Sonoco’s thermoforming business. Peninsula, owned by Odyssey Investment Partners LLC, makes fresh fruit and vegetable packaging found in grocery stores. Exeter,
iBeacons: Inside the Marketing Matrix
Marketing is a funny thing. Customers like it when their local store staff know what they like and remember them by name, but when it comes to mobile marketing, the tracking and info can seem rather creepy. And if not creepy, then at least as if someone in the matrix has reduced everything about a …
Watch a Book Being Made the Old-Fashioned Way
Slowly, and by hand.
How to Use Emotion to Boost Direct Marketing, Direct Mail Response and Landing Page visitors…
even when you positively need a great sales program to save your job If you’re like most people, you have a lot on your mind today. You’re thinking about a presentation you’re giving tomorrow, wondering how you’re going to pay for your daughter’s wedding, or maybe pondering whether to buy that new car you have your eye on. People are preoccupied with their own thoughts. These thoughts are filled with emotion and linked to our inner wants, needs, interests, joys, fears, hopes, expectations, and regrets. How do you get a reader’s attention? This constant emotional stream forms a barrier between the mind and the outside world. You can’t cross this barrier with logic or reason. Any message unrelated to the emotional inner world of a person is ignored. The only way to get…
7 Tips for Getting a Bigger Response from Your Ad Copy
Drawing in more customers isn't hard – if you follow this smart advice from an advertising expert.
What's a blockchain? And how could it change marketing & advertising?
With promises of smart contracts, global and secure payment systems, token-based communities and transparent record keeping, blockchains are hot.
The SportsZone 2/16/17
The SportsZone 2/16/17 - Zach Osterman of the Indianapolis Star joined Bob Kemp to break down Indiana basketball.