The rise of 5G will empower the next generation of innovation in how brands and marketers interact. From retail to healthcare and manufacturing, 5G’s gains in speed, reliability, and data will facilitate more meaningful insights and experiences that transcend a traditional web or app engagement.
Software company Esri's database files Americans into one of 67 consumer groups.
Millennials are no monolith. They have varied interests and ideals. Narrow-minded approaches to rope them are short-sighted, this author says.
Take a look at just how the organic grocery company is targeting users of Pinterest in a winning way.
The metaverse is now big enough that all brand marketers need to be thinking about the role they want to play in it.
Trying to make the case for local search engine optimization (SEO), or wondering how you can improve your existing efforts? Columnist Jayson DeMers has you covered.
Marketing Strategy - With an integrated content strategy, marketers can provide a more consistent message, expand a company's network of potential customers, and better connect with prospective buyersall while driving greater returns.
Confused about which channels are bringing you customers? You’re not alone. Tracking and analyzing data differ by organization. Consider these approaches.
Online publishing is a popular tactic for many marketing pros. This infographic will show you how you stack up against full-time bloggers.
Facebook and Twitter are typically considered the sexier social networks, but when it comes to B2B marketing, LinkedIn has them beat.
Discover seven solutions to kill (or diminish) your productivity killers and improve your content marketing program – Content Marketing Institute
Multichannel marketing is nothing new, and marketers are well aware of the need to reach consumers across channels. However, limited resources, measurement and coordination are holding back efforts. Technology can help.
Learn more about what data journalism is, what data journalists do, and how you can use data journalism to create better, more compelling content.
Discover how your business can use memes to engage and connect with people.
You should be treating social media engagement like a dinner party, welcoming people and encouraging conversation between the host and the guests.
According to HubSpot, inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for...
Back when I was an Internet newbie, I had no idea what numbers to focus on. I would look at Google Analytics. I would see lots of numbers. And I would be
In new I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments, consumer decisions are made and preferences are shaped.
Being a successful digital marketer is hard to get right, and it's changing every day. The only way to keep up with these changes is to innovate.
Learn how to build a map to guide your social media strategy, and how expert marketer Ed Leake uses them to grow brands and drive sales.
Today’s information-hungry consumer is not happy to be spoon-fed advertising or ‘hard-sell’ articles.