Shaw Jeffrey posted JP Kühlwein- Rethinking Prestige Branding Shaw Jeffrey New York, NY:

Rethinking Prestige Branding

WARRIOR of Persuasion and Negotiation
Do you consider yourself, your brand or your company to be a prestige brand? Are you or do you hope to be catering to the higher-end of your market? Being a prestige brand takes a lot more today than just throwing a higher price on it. In this episode, we’re going to explore the nuances of what it means to be…

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