Shaw Jeffrey posted JP Kühlwein- Rethinking Prestige Branding Shaw Jeffrey New York, NY:

Rethinking Prestige Branding

WARRIOR of Persuasion and Negotiation
Do you consider yourself, your brand or your company to be a prestige brand? Are you or do you hope to be catering to the higher-end of your market? Being a prestige brand takes a lot more today than just throwing a higher price on it. In this episode, we’re going to explore the nuances of what it means to be a prestige brand today.
JP Kühlwein is a proven business leader, recognized strategy expert, and global brand builder. He has a 20+ year track record of successfully creating, re-staging and growing brands and their organizations around the world. The co-founder of Ueber-Brands Consulting.
JP is also the co-author along with Wolf Schaefer of the bestselling book “Rethinking Prestige Branding – Secrets of the Ueber-Brands” which is quickly becoming a marketers reference book. It analyses the success drivers behind some one hundred premium brands.
JP advocates putting ‘myth back into marketing’ to ‘seduce rather than sell’ for a brand to be esteemed beyond size, price or performance. JP is regularly involved in public speaking and teaching, and he and Wolf’s blog and podcast ‘Ueber-Brands’ are sought-after by brand builders and marketing leaders around the world.
WARRIOR of Persuasion and Negotiation
“Creating value is not the opposite of having values.”
-JP Kühlwein
Un-selling your brand(fascinating)
Building a community that is exclusive and inclusive
Developing real fans that are connected
Gifts –
Are YOU a Creative Warrior? Find out and take the Creative Warrior Assessment for FREE ($10 Value).
Check out Creative Warriors Gifts Page where you can get free gifts from previous guests.
Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

QR Code
Embed the QR code on your website: