Data is the cornerstone of not just content marketing, but every other marketing strategy as well. It’s what separates us from those annoying door-to-door salesmen who rely on pure dumb luck to sell their products and services. Data has given us the ...
After three years of testing, Meta has found its preferred approach for detecting silent data corruptions.
Companies increasingly rely on massive data troves to make decisions and interact with customers, and when the data is good, results can be amazing. But what if it gets corrupted or lost? Bad data costs US businesses hundreds of billions of dollars annually...
Etsy's approach to collaboration are key to efficiency just as much as tuning different pieces of its data center.
Sick of hearing about Big Data? Many integrated marketers are. That’s because mining Big Data calls for Big Dollar platforms and special expertise today’s smaller firms often can’t afford. But does that mean little guys are doomed to be the data have-nots? Some experts say no. Leveraging Little Data As we’ve been reporting, small and …
Virtually all businesses collect and store personal information about customers, employees, and others. Data breaches are on the rise, and it's not just a pr...
Survey finds that companies are not using structured data, such as XBRL, in their financial reporting except when they have to for reporting to regulators.
If current anonymization methods allow for reidentification of individuals, how can we use data to our advantage?
As corporate data literacy increases, data storytellers will morph into data monetizers.
Looking to get more value from your data? Discover how a new approach to governance actually empowers BI, without limiting it.
Access to relevant customer and industry information is the primary competitive advantage businesses have over their direct and indirect competitors today.
Data scientists and their IT counterparts must work together to develop data management strategies that work for both sides.
IT leaders are constantly challenged to better understand where their data lives and how to get more value from it. With Commvault Activate™, you can invento...
Learn the basics of data lifecycle management and how to avoid data lifecycle management mistakes that can be costly to your data and business.
Organisations have undergone a significant evolution in their use of data this past decade
Stop thinking technology can be the solution to the data conundrum. Instead, look at these four areas for answers...
These CIOs are jumping on a fast-moving trend — mining small data sets to deliver valuable insights quickly to the right people at the right time.
Internet of Things Means Plenty of Work on the Way for Data Gurus.