Point To Point Inc
Lincoln Park, MI:
Point To Point B2B Marketing Insights and Industry Blog Articles
Point To Point's Blog delivers deep insights around B2B demand generation and marketing practices, plus industry-related topics for the Building Products, Food and Industrial Manufacturing industries. Check out our latest series time-strapped builders in the construction industry.
Top B2B Marketing Channels and Tactics
Are you distributing spend among the right channels? Carry out effective B2B marketing strategies by utilizing the top digital B2B channels & tactics.
How To Attract Millennials With Your B2B Marketing
As the baby boomers phase out from being the majority age group in the workforce, millennials like me are stepping up and will account for more than 50% over the next five years. Are you targeting us…
How Far Along Is B2B Marketing Tech Adoption?
Marketing technology can help business-to-business (B2B) marketers improve processes, boost efficiency and get a full view of customers. However, recent research suggests most B2Bs don’t have all the resources they need—and even those who do struggle to make the most of them.
4 B2B Marketing Tips for Running Successful PPC Campaigns
When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products were very different from those for B2C since marketers may not be able to see ROI right away. If you're new to running B2B paid campaigns or just need a refresher, these four tried-and-true tips will come in handy.
How to Build Your B2B Marketing Empire From the Ground Up
Marketing Strategy - What do the Statue of Liberty, Ancient Egypt's pyramids, the Eiffel Tower, and other iconic historical structures have in common? And what does that have to do with B2B marketing?
5 Must-Know Tips for Building a Market-Disruptive B2B Marketing Campaign
A breakdown of why marketing should be included in the go-to-market planning process from the get-go.
The Search for Meaning in B2B Marketing
B2B isn't altruistic or glamorous. How can we spend our lives doing it and still feel good about ourselves?
3 Key Insights on How B2B Marketing is Changing
B2B marketing is changing, but the question remains how will it change. B2B Marketing Zone took a look in a recent report and webinar. These are the findings.
A Comprehensive Guide to B2B Marketing — And a Free B2B Marketing Plan Template
Looking for a B2B marketing plan template for your business? We've got just the thing. Click to download one and learn what makes a good marketing plan.
How to Leverage Infographics for B2B Marketing
Infographics are a popular topic (and sometimes target) for discussion amongst anyone doing online...
3 B2B Marketing Tips for the Holidays
With a little creativity, B2B brands can also implement successful holiday marketing that can attract leads or employees or both.
Why B2B Marketing Campaigns Fail
Campaigns are not a one-off marketing effort. They require an alignment of strategy and tactics with great execution. Learn why campaigns fail.
B2B Marketing Website Content Tips
How important is the length of your B2B marketing website content on your small business B2B web pages?
Five B2B Marketing Trends to Watch
Marketing Strategy - Today's B2B marketers find themselves confronting a rapidly shifting landscape. Let's look at how you can tap into five developing trends that can help you steer your way to success.
“6 B2B Marketing Trends on the Upswing”
Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “6 B2B Marketing Trends on the Upswing” sheds light on B2B marketing strategies that have not only taken root, but are also increasing in magnitude and usage. There is no doubt that personalized communication techniques deliver increased ROI and better customer acquisition, however,...
Rethinking B2B marketing techniques
Traditional email is out and highly personalized marketing—including programs tailored to customer needs as expressed in social media and customer accounts—is in, Forrester Research says.
How To Succeed In B2B Marketing
Mike Weir, senior director of LinkedIn Marketing Solutions, provided some color around B2B buyer habits, along with top tips for B2B enterprises trying to make the most out of their marketing, at the social giant’s Tech Summit.
How Digital Transformation is Reshaping B2B Marketing
Digital marketing today is more than just a channel – it is actually a “digital transformation” which is reshaping the B2B marketing landscape. Because the B2B world is both inter and intra-con…
Why Intent Data is the Future of B2B Marketing
The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to companies advantage. But even with the rise of …
How data analytics is transforming B2B marketing
It's easy to forget in the face of consumer marketing's data revolution that B2B marketing has also been going through a digital and data transformation.
