Why start-ups shouldn't discount outdoor advertising
virgin.com
When thinking about promoting their business, few start-ups would consider out of home advertising
But according to Joe Hills, head of the Nurture programme for start-ups at JCDecaux , they would be foolish to discount it. We caught up with him to find out more…
What actually is out of home advertising?
It's any advertising that is found on all physical formats - so in public spaces. That could be in railway stations, shopping centres, high streets, busy roads, and it's everything from…