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In our opinion: When it comes to Google, are consumers really at risk?
As concern mounts over the size and market share of Silicon Valley’s giants, regulatory focus should zoom in on the true cost to consumers.
Finding Your Keywords In Google Analytics (It's Pretty Easy)
Google took our keywords from Analytics, but with this simple trick you can get them back and find out what you are really ranking for.
4 steps to create content consumers want to read
'Create valuable content' is an oft-repeated phrase, but what does that mean to PR and marketing pros? This writer explains how you can craft winning articles.
Why Consumer Intent Is More Powerful Than Demographics
Demographics alone won't help you reach your target customers. Intent is the key to unlocking a larger, and potentially more engaged, audience.
A 3-Step Startup Guide to Connecting With Consumers
Improve customer relationship and your brand's relationship with them by using these three tips.
5 Ways to Get to Know your Audience Using Google Analytics
Using Google Analytics is one of the best ways to get to know your digital audience. Here's how to utilize it best.
Why I Stopped Selling SEO Services and You Should, Too
It's no longer just about optimizing your website for Google. It's about optimizing your presence across the web. SEO has tentacles that extend well beyond your website, so it's important that you begin to think of search holistically, taking into account all of the areas that can be optimized.
Why New Consumer Brands Must Scale Faster
A changing retail landscape means less time to build loyalty.
How Google Analytics ruined marketing
Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand..
How to Get Better Insights About Your Audience
Overcome data fragmentation from Google Analytics, marketing automation, and CRM data for a full circle view of customer – Content Marketing Institute
How Well Do You Know Mainstream Consumers?
In this interactive session, Mintel will test your knowledge of mainstream consumers and discuss products that succeed—and fail—with this key demographic group.
The Psychology of Why Consumer Rewards Programs Suck You In
Essentially, it comes down to status and those tiny gifts that keep you coming back for more.
Redefining ROI: What Real Return Looks Like for Social
For years, marketers have tried to attribute social directly to sales, but industry standards and consumer data reveal that their true focus should be expanding awareness and consideration.
How to solve the Retailer-CPG Dilemma
5<br>Your Rating<br>With the constant proliferation and bombardment of retail and brand messages targeting consumers every day, how it is possible to acquire the attention of the embattled consumer? Specifically, how can retailers and brands connect with consumers and build real loyalty in such a distracted, fragmented and complex marketplace?
The Digital Marketing Guide to Lead Generation
In the word of digital marketing, there are not very many activities that are done by all marketers regardless of the industry or market you operate in (i.e. Business to Consumer or Business to Busin…
How drinks brands are using tech to foster deeper consumer relationships
Brands have to prove their worth like never before, so drinks companies are using technology to connect on a deeper level
What Direct-to-Consumer Marketing Can Teach Legacy Brands
In recent years, a wide variety of direct-to-consumer companies (like Away) have come on the scene—and we’ve shaken up traditional marketing in the process.
How to Stimulate Consumer Interest through Content Marketing
These aspects highlight how you can use content marketing in efficient ways to improve the outreach, and consequently, the overall sales and profits in your business
Four Ways You're Doing Personalization Wrong—and How to Get It Right
Today’s consumer landscape is overflowing with choices, and people often turn to third parties like influencers and media to get curated advice on everything from buying a new car to choosing a restaurant for dinner.
How to Adapt Your Marketing to Changing Consumer Behaviors
Once-popular marketing platforms don’t resonate with consumers anymore. Learn how to adapt your marketing solution to changes in customer behaviors.
Cracking the Consumer Code: How Product Content Drives Conversions [Infographic]
Today's graphic explains the importance of quality content and consumer habits.
![Cracking the Consumer Code: How Product Content Drives Conversions [Infographic]](https://thumbs.hubbiz.net/0x260/https:%2F%2Fhubbiz-thumbnails.s3.amazonaws.com%2F2016%2F09%2F19%2Fi%2Fcracking-the-consumer-code-how-product-content-drives-conversions-infographic-daily-infographic.png)
