Our Latest Advertising Supplement

Advertising in Newspapers…Can It Still Work?

Anyone in the real estate profession in the earlier years of this century knew the importance of advertising constantly. That is, constantly in local newspapers and other print materials. Each week loan officers and real estate agents would struggle to string together the most compelling text in order to bring life to their advertisements and …

Learn to Speak Digital Advertising

Don’t know your PPC from your CTR? Get up to speed with the digital advertising glossary for real estate marketers from G5.

Advertising Ideas and Examples to Inspire You

New and fresh creative examples of advertising ideas to inspire you.

A Real Estate Broker’s Guide to PPC Advertising

Hoping to maximize your lead generation online? Use PPC real estate advertising to boost visibility in search engines and generate targeted traffic to your website.

Why Your Visual Advertising is Failing: Display Advertising 101

Do display ads work? If you’re going by the number of clicks, the answer is a deafening no. In f...

This Infographic Explains What Native Advertising Is

Native advertising is hot right now even if nobody knows exactly what it is. One ad firm has attempted to solve that problem with this infographic.

How Advertising Targets Our Children

With children bombarded with advertisements all day, parents need to limit screen time and discuss the message behind the advertising.

Rental Advertising: How to Identify a Target Market for Your Property

One of the most powerful modern sales techniques involves translating the features of something into the benefits that users will experience because of those features. If you've ever taken a single sales or marketing class in your life, you probably learned about this. But if you haven't, I'll explain.

Latest buying and selling trends

We all know that real estate is most certainly local, but having an overview of national trends is important to overall market knowledge. The National Association of Realtors (NAR) recently

Can MLS Price Data Be Used in Advertising?

I’m sending a farming letter to a neighborhood where I’ve sold a home. Can I include the MLS ...

Is This Real Estate Photo Illegal False Advertising?

An Australian real estate company is in hot water this week after it was discovered that one of its listing photographs isn't an accurate depiction of what

What to Avoid When Advertising Online

What should you avoid when advertising real estate online? There are a lot of online listings competing for buyers' attention. Make sure your list ...

6 Common Real Estate Advertising & Showing Mistakes

There are several common mistakes property managers make that keep them from realizing maximum profits. Learn how to avoid these 6 everyday pitfalls.

Latest Pros and Cons on Housing and Rates

Home sales numbers and other housing-related data have been hot topics of conversation recently. Some say positive housing trends are over. Others say it's no big deal. The truth continues to be somewhere in between.

The Real Estate Agent’s Guide to Setting an Advertising Budget

Use this guide to help you set up your real estate advertising budget.

Are your advertising agreements setting off red flags at the CFPB?

Most of those in the real estate or mortgage industry are not consciously violating regulations. However, many might not be aware of the various red flags that regulators look for.

Why nobody should be surprised by Zillow’s latest moves

Will the listing portal behemoth become the dominant platform for real estate transactions and win the Iron Throne?

Check When Should You Hire A Real Estate Advertising Agency?

Attention home builders, you might be wondering, when is the right time to hire a real estate advertising agency?

How to Avoid an Ethics Violation When Advertising Recently Sold Listings

The Code of Ethics provides that only the listing broker or cooperating broker in a transaction m...

How to get your home ready for market using the latest trend