Organize Test Classes with Test Suites

Why Google's Analytics 360 Suite Is a Tool Every Marketer Needs

Google's latest addition offers a more robust way to analyze customer data across devicinvaluable data tools for marketers

5 Reasons Why Your Store Needs G-suite

G-suite from Google offers a range of tools to help you run a successful business. 

How The C-Suite Can Create a Better Customer Experience

Customer service is an industry as old as time. So you'd be forgiven if when you think 'cutting edge,' the customer service industry isn't the first thin...

How to make sure the C-suite knows your IT department is cool

So much of what an IT department does is invisible, especially when everything is working as it should. But CIOs and other IT leaders need to make sure that the C-suite values and rewards IT, whether the tech accomplishments are behind the scenes or in the cloud. @Enterprisenxt

How a vision statement can make IT relevant to the C-suite

With marketing taking a growing slice of the IT budget and the rise of shadow IT, some people are asking if IT is still needed. See how to harness the power of vision to increase the relevance of IT to the C-suite.

C-suite executives explain why virtual reality is a boon for business

Virtual reality may be great for gamers and others looking to “escape” the real world, but the technology is also helping real-world businesses improve their bottom line.

4 customer service transformations: What the C-suite needs to know

The Fourth Industrial Revolution has radically transformed the customer's expectations of companies, and customer service is transforming in kind to meet those expectations. A recent study found that 76 percent of customers feel that it's never been easier to take their business elsewhere.

Read the Top Ten tips to organize your social media tasks

Use lean office principles to make social media tasks easier and more efficient. Read the top 10 tips by professional organizer Veronica Bishop

How to Organize Your Customer Journey Map

Creating a customer journey map not only helps you understand where internal processes aren't working, but helps you identify the needs of your customer.

5 Things to Do When Test-Driving a Used Car

Test drives are an important step to buying a used car, but do you know what to look for when you get behind the wheel?

10 Free Google Tools to Help You Communicate, Organize & Grow

How to Organize Social Media Marketing Tasks: 3 Tools

Discover three tools to help you better organize social media posting, monitoring, and campaign execution tasks.

3 Social Media Tips and Tools to Organize, Implement, & Monitor Success

Working in the marketing department for any sized organization takes organization, dedication, innovation, and standardization. BIA/Kelsey estimates that

How a Free Trial A/B test Increased Revenue

If there's one way to grow your business, it's A/B testing. In this case study, Steven Macdonald explains how a free trial A/B test increased revenue.

How to Drive Paid Search Strategy at the C-Suite

Leveraging PPC industry data in the boardroom is essential to get buy-in. Learn how to show the value of paid search to the C-suite with SEM reporting.

Why Social Fluency Should Be Required in the C-Suite

Why have most CEOs mandated their marketing departments to use social media, while they themselves have little or no social media presence at all?

Why The CEO and C-Suite Should be on Social Media

For many CEOs, though, social media is considered an unnecessary distraction. Amazingly, practically 61 percent of CEOs lack a social media presence.

Tips on Getting the C-Suite Involved in Blogging

The folks at the top got there, for the most part, because they know the industry and your customer base. Unfortunately, as they move up the corporate ladder, they spend less and less time with the…

How to Justify a Marketing Audit to the C-Suite

When you’re ready for a marketing audit, but you’re not sure if the CEO, CMO or even the CFO will……