A collection of every relevant customer loyalty statistic from 2017, complete with links back to the original sources.
Dueling BRCA Databases: What About the Patient?
The news release Monday morning grabbed my attention: “Study finds wide gap in quality of BRCA1/2 variant classification between Myriad Genetics and a common public database.” Myriad Genetics had been exclusively providing tests, for $3000+ a pop for full BRCA gene sequencing, for 17 years before the Supreme Court invalidated key gene patents back in 2013. Since the ruling a dozen or so competitors have been offering tests for much lower prices. Meanwhile, Myriad has amassed a far deeper database than anyone else, having been in the business so much longer. And it’s proprietary. CLASSIFYING GENE VARIANTS (NHGRI) Public databases of variants of health-related genes have been around for years too. The best known, ClinVar, collects…
Gender intelligent design: what brands, product designers and customer services need to know
Recent studies suggest women influence anywhere between 64-85% of buying decisions, despite this women feel products, advertising and brand experiences are not designed to speak to them
What is the Scientific Method, and How Does it Relate to Insights and Market Research?
Ray Poynter explores how the scientific method can be applied to the process of finding insights in commercial organizations.
Zelle P2P network zooms past Venmo
The American bank-backed Zelle network processed 170 million person-to-person payments last year boasting an aggregate transaction volume of $55 million, more than double that of PayPal-owned rival Venmo.
How to Save Antibiotics
The overuse of antibiotics on factory farms is helping fuel one of the greatest public health threats of our time. Now doctors, farmers…
Tips to reduce your risk of cancer
RICHMOND, Va. - February is National Cancer Prevention Month. Dr. Sarah Temkin, Director of Gynecologic Oncology at Massey Cancer Center at VCU shared tips for how to reduce your risk of getting cancer.
9 Habits of the World’s Most Successful Salespeople
Despite what we’re all taught, working harder won’t necessarily cause you to rise to the top of your industry as a salesperson—but working smarter definitely will. In fact, average salespeople typically work harder than successful salespeople do. The difference in their outcomes is explained by a
A Successful Customer Experience Starts with Core Values
At last year’s Dreamforce, there were dozens of sessions focused on the customer experience. Topics ranged from the impact of technology on the customer experience, to personalization of the customer journey, to creating a scalable experience and more. Meanwhile, the role of Chief Customer Officer
14 Hairstyles That Men Find Irresistible
There have been some recent hair trends that girls are obsessed with – going bald, Amber Rose style, or perhaps dying your hair a multitude of rainbow shades. But for guys, sometimes less is more. These hairstyles are bound to make any guy go crazy over you. We’re not sure what exactly it is about …