DONN BENNETT DRUM STUDIO posted Non-zero-sum Stackelberg Budget Allocation Game for Computational Advertising DONN BENNETT DRUM STUDIO Overlake - Bellevue:

Non-zero-sum Stackelberg Budget Allocation Game for Computational Advertising

Computational advertising has been studied to design efficient marketing
strategies that maximize the number of acquired customers. In an increased
competitive market, however, a market leader (a leader) requires the
acquisition of new customers as well as the retention of her loyal customers
because there often exists a competitor (a follower) who tries to attract
customers away from the market leader. In this paper, we formalize…

QR Code
Embed the QR code on your website:
Download
Copy