Newspaper Print Track Jacket

This Is How Much You Should Spend on a Leather Jacket

These Spring Jackets Will Have You Covered No Matter What the Weather Is

Cold temps? Rain? SNOW?! It's always a fun guessing game.

Why No One Talks About Print Marketing Anymore (And How To Take Advantage)

Tell me if you’ve heard this before. Print marketing is dead. Customers don’t respond to it anymore. It’s too expensive. You can’t personalise it. It’s a thing of the past, and if you’re…

These Leather Jackets Are What Dreams Are Made Of

8 Pro Tips For Shopping Designer Clothing Sales Like A Fashion Industry Insider

From sample sale mailing lists, through to price tracker services, these are the expert tips

Why You Need a Waxed Canvas Jacket

Who needs a membrane when you can have waxed canvas instead?

How to dress for spring? Ditch the jacket and try a scarf

There is something so cheering about the first day you leave the house without a coat, but layer up with a cosy scarf in case

How to Wear Leopard Prints This Fall

Why You May Be Over Your Moto Jacket Soon

Retro, collared leather jackets are everywhere, making us reconsider if the moto jacket really is #1.

Can A Jacket That Doubles As A Tent Help Refugees?

Humanitarian fashion brand Adiff creates transformative garments that can go from jacket to tent or backpack to flotation device in no time.

Tired of Your Bomber Jacket? Give This Styling Trick a Go

Now that it's cold outside, here's a way to still highlight your shoulders without freezing to death.

Did Neanderthals Die Because They Didn’t Have Jackets? It’s Complicated

A new paper suggests that Neanderthals, unlike humans, never figured out how to make coats to stay warm, and that the absence of this technological innovation contributed to their eventual demise. It’s an intriguing theory, but there’s more to the story of Neanderthal extinction than the absence of parkas.

Could Faux-Leopard Print Save Big Cats?

Conservationists are handing out fake leopard-print in hopes that they will reduce demand for real skins, and thereby reduce poaching.

Are We Eating Our Fleece Jackets? Microfibers Are Migrating Into Field And Food

Fleece jackets and pullovers have transformed our experience of the outdoors. But the little, tiny synthetic fibers that fleece is made of could also be ending up in our diets.

Why the Print Catalog Is Back in Style

New technology is reviving this old marketing technique.

How To Combine Print And Digital Marketing Campaigns

There are a number of techniques that allow print and digital to work together and produce joined up marketing that is greater than the sum of its parts.

Why Is Print Considered an Especially Trustworthy Marketing Method?

When you are formulating a new marketing campaign for your company, most of your thoughts are probably on digital marketing rather than more traditional, print-based methods. This is understandable, as the former offers a low-cost means of targeting potential customers. Unfortunately, though, many of your competitors have likely reached the same conclusion – and the …

How to Use QR Codes in Your Print Marketing

Mobile - We certainly are moving toward a digital world, and QR codes are part of that evolution. But QR codes do not replace print; they can, nevertheless, supplement it in new, ...

How to Measure ROI From a Printed Marketing Campaign

The digital age makes it increasingly easy for us to track and record the success of our online marketing campaigns. Google Analytics, social media insights and many more online tracking tools encour…