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I don't know about you, but I'm a little tired of hearing all this talk about the death of the press release. Any time a new forum for marketing comes
Free eBook: How To Promote Your LMS Online And Boost Profits. Get the free eBook to discover 5 Tips To Market Your LMS With A Polished Press Release.
Having managed a number of blogs over the years (most recently, this one), I know how tempting it is to search for...
Journalists from the prominent tech pubs Mashable, ReWrite, TheNextWeb and Next Vibes offer valuable advice.
Does marketing represent the business? Or does it represent the market AND the business?
Content marketing is king, so why are experts suggesting it will be dethroned by video? Regardless of industry, visual content is becoming the key to higher engagement rates, more traffic and increas…
When it comes to pursuing traditional media advertising, getting the ear of an editor can be a frustrating and fruitless task. But to get your natural product featured in a national magazine—or, better yet, a trade publication targeted at natural retailers—can be a very fruitful experience. Know these tips for when you pitch your natural product to journalists and editors.
Need press-worthy content ideas for boring niches? With these tactics, you can easily come up with link-worthy content within a “boring” topic.
The term press kit is used often in the trade show industry, but, with the new digital age what does a press kit entail?
Are you driving toward the wrong, ineffective goals with your paid search program? Find out why you might be and what you can do about it.
Publicity can be absolute gold for a business, or it can be a death knell — it all depends on what the press has to say about you. Public relations is a mystery to most businesses. In fact, many co…