What Packaged-Food CEOs Are Saying About Advertising
Campbell, Kraft, General Mills, Smucker, Hershey, Hillshire Farm tell analysts they are spending more on digital and innovation but less on ad production.
Clear Choice Awards Unveil Year’s Top Packages in Glass
The Glass Packaging Institute (GPI) announces the winners of its 2016 Clear Choice Awards, recognizing the country’s top brands and manufacturers using glass to create powerful brand experiences. The seven winners, ranging in categories from “Beer & Cider” to “Cosmetics & Fragrances,” were recognized during a ceremony at the national Packaging That Sells Conference in Chicago.
5 Creative Packaging Design Trends for 2019
Make sure your products don’t get left on the shelves in 2019 because of dated, unattractive packaging design.
10 Tips For Luxury Packaging Design
Keep your tools up to date. Invest in current PMS books, foil stamping color charts, and maintain a complete paper and book cloth library. With the resources close at hand, you can dictate the exact design specifications to vendors rather than relying on vendors to choose for you.
8 Packaging and Label Design Trends
Have you taken notice of that beer car or shampoo bottle lately? How about the wrapper on a snack bar or package that comes in the mail? Packaging and label design trends can be some of the most practical influencers in graphic design. While we put a lot of focus on website design and digi...
6 Ways VR is Changing the Packaging Design Game
Written by Austin Miller, he is the Head of Marketing at Strata. VR might still be in its infancy, but it’s maturing. And as the industry ...
The Importance of Package Design
Creating a strong brand identity requires good storytelling in order to establish your brand as unique and relevant as well as to make it more engaging for your target audience.
Beautiful, if Disposable: Why Food Package Design Matters
European stores like Marks & Spencer and Monoprix, and U.S. chains like Whole Foods, understand the powerful "appetite appeal" of grocery labels.
Strategy, Packaging and Structural Design Trends
Take a look at the world through our lens. Our holistic teams share the latest brand strategy, innovation, packaging design and industrial design trends.
How to Package an Emotional Connection into Packaging
A product’s packaging used to only wrap its contents, but now it can wrap up promotion and emotion all at once. Thanks to high-tech advances in printing and graphics, package design can convey a product’s personality and connect with consumers in an emotional way. This elevates the package from a simple form of function into...
How to Design Custom Packaging that Works Across Channels
Traditionally, packaging was designed with cost and efficiency as primary factors. Now, however, dig...
10 of the Best Designed Ice Cream Packages
Award-winning branding, rebranding and package design
Branding, while very important and sometimes extremely serious, needs a reprieve with some humor and levity. So, while going along and enjoying a day at the office, I ran across this image you see above. I instantly thought of a scenario of co-workers working in the intense pressure pot of branding. The result — and...Read More »
How Metallic Decoration Enhances Packaging Design
Chocolate is produced and consumed all over the world, with almost half its total consumption taking place here in America.
What if there was no packaging?
Without packaging, simple tasks like preparing a bowl of cold cereal for breakfast can take an entire day. What if there was no packaging? Would society coll...
Packaging Design Anatomy 101, Deep Ad Thought, Cyphers Agency
Learn more about packaging design in this post about packaging the skin care line CoralActives. The Cyphers Agency developed strategic designs that sell.
Packaging trends on fire this year
Sustainability, ecommerce, flexible packaging, and plastic packaging advancements and waste challenges continue to capture the attention of packaging professionals, as the list of top articles on PackagingDigest.com from March 2018 clearly shows. With insights from Campbell Soup, PepsiCo, Unilever and others, it’s no wonder you found these particular pieces riveting.From the bottom up, we present the top five articles, based on page views, from the previous month:
How to Creatively Package Sauces
In 2014 Birch & Waite approached creative agency Evo to launch a range of batch-crafted sauces for the professional food service industry. The agency strived to make a point about the mass production of such products by visually showing what the process of creating each sauce is like. www.evoagency.com.au?
Global Packaging Trends
October 18, 2018 - Welcome to the PAC Global Leadership Awards Packaging Trends update brought to you in partnership with UK packaging innovation consultancy, ThePackHub . We have hand selected four packaging innovation highlights that we think are deserving of mention and will pique your interest. Look for more of these in the coming weeks The UK Plastics Pact was launched earlier this year as a…
Latest packaging trends
We'll be at Packaging Innovations soon - but before then, read about the latest packaging trends that everyone will be talking about.