Move over, contributor networks: Publishers are turning to audiences for help with ad campaigns

How to Create YouTube Video Ad Campaigns for Direct Marketing

By understanding each YouTube video ad campaign type, how these ad units function, and understanding proper campaign segmentation, direct marketers can leverage

7 Easy Ways to Improve Your Retargeting Ad Campaigns

Whether you’re just getting started or a seasoned expert, these 7 easy retargeting advertising tips will help take your campaigns to the next level.

How to create strong ad campaigns across multiple screens

The key to a multi-screen campaign is consumer research: which platforms do they use, when and in what order?

10 Most Compelling Ad Campaigns of the Decade: Why They Went Viral

How Do Your Ad Campaigns Measure Up? Find Out With Sizmek’s New Benchmarks

Are your video ads doing as well as they should for starts and completions? Do your banner ads outperform or lag behind others in your region?

8 Do's and Don'ts for More Effective Ad Campaigns

Building ads that work takes more than naked creativity. There are proven strategies and principles underpinning successful advertising. Here are 8 of them.

Case studies & creative examples of ad campaigns

Find examples of effective newsbrand advertising involving different sectors and communications objectives.

Can an ad campaign restore a company’s reputation?

Would you use a major advertising campaign to restore confidence in your battered brand? I sure wouldn’t. Advertising is great for creating awareness, but not so adept at establishing credibi…

52 Tools to Turbocharge Your Clients’ Ad Campaigns

You want to get the absolute best results for your clients. In fact, your clients demand maximum results. That’s why they hired you - you're the best.

How to Plan an Ad Campaign and Measure its Success

Building a digital marketing campaign may sound like a daunting task. It takes time, money, and a...

What makes a winning digital ad campaign?

Need help with your digital strategy? We can help you develop a winning digital ad campaign with our 9 tips - ensure digital campaign success.

3 Reasons Why Digital Ad Campaigns Fail

I’ve worked in digital media for almost 20 years, with 15 of those years working for an online news publisher supported by advertising. I can tell you that 15 years of watching thousands of ad…

How to Create a Programmatic Ad Campaign For Beginners

Automation is an ever-growing part of our business lives. You can successfully automate a variety of processes with a widely…

The First 7 Questions I Ask When Concepting A New Ad Campaign

How you answer these questions can help uncover that “Big idea”

5 Companies Whose Ad Campaigns Just Backfired Horrifically

In this era of large corporations putting their online reputation in the hands of any intern who can remember the Twitter password, stumbling ass backwards into controversy is the rule, not the exception.

'Choose Purpose': Cities Launch Ad Campaigns to Convince YOU to Work for Them

5 Simple Steps to Get Your YouTube Ad Campaign Up and Running

YouTube advertising may be the most cost-effective Google AdWords channel available. Find out how to get started.

Want to Learn How to Tell a Story? Watch This Perfectly Told Ad Campaign

Storytelling is about knowing when and how to surprise.

The Benefits of PPC Ad Campaigns and Why Businesses Need Them

If you haven't launched any PPC ad campaigns for your business yet, you need to set one up right away. Keep reading to learn about the benefits of PPC and why all businesses should be using it.

How To Harness Research Data And Craft Effective Ad Campaigns.

If numbers tell the true story of a business’ success, then radio stations should approach new clients with data that demonstrates their strength and that of their clients. That’s according