Azcappy Network Services
Glendale, AZ:
Mouseover Macro Campaign Delivers Gootkit Trojan Via PowerPoint
Trend Micro has published details on a spam campaign it detected in late May that delivers malware by using PowerPoint files and mouseover events.
10 Do's and Don'ts of A/B-Testing Your Email Marketing Campaigns
Email Marketing - There is no better way to determine the impact of a design, copy, or scheduling change on your email campaigns. But A/B testing can seem overwhelming to take on. These ...
5 Winning Social Media Campaigns to Learn From
We looked through some successful campaigns from the past year to figure out what they did right, and what lessons they can provide.
4 ways in which digitalization improves material handling business
In tomorrow’s work life, machines will take on an increasing role in the management’s decision making. Machines become open, communicative and effective deliverers of information and they will have an important role for the whole organization. Tuomas Martinkallio, Service and Read more
4 B2B Marketing Tips for Running Successful PPC Campaigns
When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products were very different from those for B2C since marketers may not be able to see ROI right away. If you're new to running B2B paid campaigns or just need a refresher, these four tried-and-true tips will come in handy.
How to Kick Your SEM Campaign Into High Gear
Search Engine Marketing - You were hoping for more leads or conversions, yet it seems your SEM campaign is burning through its dwindling budget but not delivering... It's time for campaign optimization.
3 Tips to Successfully Measure Visual Social Media Campaigns
For communicators looking to implement visual campaigns across the social spectrum, there’s no shortage of things to consider when building a measurement framework.
A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign
For every online marketing campaign, there is a set of mobile marketing campaign elements that will need to be addressed. It’s always great to try out new campaigns, but having a framework in place will make sure you have a gameplan so you know how to improve your success for the future. Learn how to set up and execute your own mobile marketing campaign.
The Conversion Marketer's Guide to Landing Page Copywriting by Unbounce
Get The Conversion Marketer's Guide to Landing Page Copywriting and start writing brilliantly persuasive copy for all your marketing campaigns.
Why PR agencies can't ignore email marketing
Email marketing is a key component to drive other major aspects of marketing campaigns, including measurement and video views.
The Secret To Success That All Top Entrepreneurs Know
Visuals are everywhere you look, both online and in the material world. When you incorporate visuals in your marketing campaigns you can expect better results compared to just the plain texts.
SEO Tips and Tactics for Content Marketing
Learn about three basic SEO tips and tactics that marketers can implement to create a successful content marketing campaigns and higher ROI.
How Integrating Influencer Marketing Delivers the ROI for Brands
Influencer marketing is booming. Learn why this tactic is delivering high ROI for brands (and how to make sure you’re getting it right).
How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'
Learn how to deliver a perfect product pitch from these eight successful business pitches on ABC's "Shark Tank."
How And Why Content Marketing Works
There's no question about it: An effective content marketing campaign will increase your organic search traffic. Contributor Eric Enge discusses how you can implement a solid content marketing strategy.
Will Customer Journeys be the End of the Marketing Campaign?
As organisations aim to meet the needs of the connected customer, Marketing teams are feeling the strongest tremors. Are Customer Journeys the answer?
9 Tips to Kick Your Business' Summer Marketing Campaign Up a Notch
Summer is an excellent time to get out and about and promote your business. The sun is shining, people are enjoying themselves and everyone is more recep...
How to Know Exactly What Content to Deliver to Convert More Prospects
When you accept the role of mentor with your content, your business accomplishes its goals while helping the prospect do the same.
How to Align Search With the Rest of Your Campaigns
Regardless of vertical or brand, the path to purchase is complex. Your target audience doesn't see channels - they perceive your brand across the entire digital and offline spec...
