The most deadly error in fundraising

The most deadly (and common) error in fundraising: Assuming your donors don't like to hear from you -- and that too much contact (whatever that means) will drive away donors, causing your donor file to erode and eventually collapse. There's no evidence that it's true. In fact, the evidence shows us that decreasing donor contact almost always leads to not only less revenue but worse donor retention. In other words, you're a lot more likely to drive away donors by not communicating enough than you are by over-communicating. Of course, there are donors who are annoyed by hearing from you,...

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