If you work on the creative side of advertising, you'll earn a paycheck for, among other things, crafting ads where sloths and hairdos sing and piano players caress keys with 30 fingers on a half-dozen hands.
Many marketers are faced with hurdles when it comes to digital advertising in a multiscreen environment. Ad clutter and creative quality are just some of the challenges they’re looking to overcome.
Ad agency execs dish their advice on how to ask for a raise or promotion at your ad agency.
Make your banner ad irresistible to people who see it.
Native advertising is hot right now even if nobody knows exactly what it is. One ad firm has attempted to solve that problem with this infographic.
In many respects, social media and paid search are ideal partners. One facilitates branding and engagement, while the other helps seal the deal by driving traffic, leads and sales.
Customer Behavior - Businesses expect the marketing and advertising agencies they employ to do a bit of everything, from properly understanding current objectives to presenting ideas and solutions beyond the conventional, according to ...
Everything you need know about ad tech platforms, ads types, tracking, and dynamic ad content to create an effective digital advertising strategy.
The advertising industry has made huge strides in targeting, but there's one more big step to take to make ads truly relevant: We need to adapt each creative message so it is interactive and personalized to every single individual.
Social Media - Advertisers' marketing efforts on Snapchat have been largely unsuccessful, leaving many marketing directors scratching their head and wondering, Why is that? Wonder no longer.
Having a search engine optimization strategy, or SEO, is important to support lead generation for ad agency new business. Most agency business development directors have a marketing strategy and ar…
Use the same process a famous copywriter used to get down to work and write great ad copy every single time you try.
It may be a platform synonymous with doggy-filter-faced teens, but it seems Snapchat is finally ready to move past adolescence.
Ad agencies need to understand what top questions their clients and prospective clients are asking about social media and be prepared to provide answers. Michael Stelzner, author of the book Writin…
Communication gaps, fraud and conflicting incentives have limited the effectiveness of blacklists.
How do you to conduct a scientific ad copy A/B test for AdWords and make sure that your test results are statistically significant?
It’s getting harder for advertising technology companies to raise money, but fundraising for marketing technology firms is as healthy as ever. One key factor is the business models that power these companies, venture capitalists say.
Single Keyword Ad Groups (SKAGs) are one of the strongest AdWords account structures. We give you 19 reasons why they make you more money.
Put these tips to work for you when you're writing ad copy and you'll see your writing improve.