Freeport Press Inc
Freeport, OH:
McIlheney to Publishers
“One of the many oddities of this so-called digital age is the fear that so many folk still seem to have of speaking this bald truth to Silicon Valley power,” states Barry McIlheney, head of the Pr…
How One Publisher Increased Employee Engagement by 90%
Learn how Wiley's employees benefitted from a custom social media training program, which improved their digital skills and increased employee engagement
How publishers squeeze new traffic out of their old content
Years after publishers discovered there was money to be made repurposing old content, they are wringing more and more money out
The many different ways publishers define 'clickbait'
If you ask 10 people what clickbait means, chances are you’re going to get 10 different answers.
How top publishers tend to their homepages
While publishers are devoting energy to roping in visitors via search and social, some are also tending their homepage carefully.
Heartbleed: what brands and publishers should know
What brands, publishers and retailers have to worry about -- and whether the press has gotten the Heartbleed story right so far.
As Ad Blocking Grows, What Legal Recourse Do Publishers And Marketers Have?
Ad-blocking litigation may emerge around publishers’ terms of use.
'Axios' Shows How Publishers Are Testing New Revenue Sources
The publisher will launch a software-as-a-service platform called AxiosHQ to help companies with their internal communications.
Content vs. Community: How Online Publishers Can Nurture Both
The last five years of web innovation heralded a frenzy of shiny new products that provided people with fresh ways to interact. Simultaneously, the amount of content produced sk...
Bumpy traffic: How big viral publishers stack up against each other
It turns out that some viral publishers are more susceptible to traffic ebbs and flows than others.
How Publishers Can Benefit from Digital Printing
From reducing production costs, to eliminating costly inventory, and driving new revenue opportunities, digital book printing is a must for publishers.
How to Choose a Domain Name for Your Author Website
I don’t think there’s any doubt at this point that every author needs a website. Publishers recommend them for their own authors, and self-publishing writers know that, for most of us, our natural home is online. But the next thing that comes up when you decide you need a website to advance your writing career, …
Why We Are NOT Accepting Guest Posts Anymore
Guest post requests have become the new linkbuilding requests. They are flooding inboxes of bloggers and publishers. But it should stop.
'I would call it fraud': Why attribution has a viewability problem
Attribution has a viewability problem, and that's bad for premium online publishers.
Why Aren’t More Bloggers Claiming Ownership of Their Content?
Google+ is a hot topic. Using Google+ can produce benefits for publishers and bloggers. So why aren't more bloggers claiming ownership of their content?
4 sneaky publisher tricks
With the anonymity of the internet, fraudsters can hide behind screens and prey on unsuspecting individuals and businesses. Take a look at some of the shadiest publisher moves online.
Will Publishers Syndicate their Content?
Will publishers finally abandon efforts to capture all value on their own sites, instead radically improve content distribution?
How Charities And Non-Profits Succeed On Social Media
A version of this article was originally published on the NewsWhip blog. It’s not just brands and publishers that are competing for our ever-diminishing attention spans on social media. Charities and non-profits are also vying for the same audience eyes, despite their different way of working. "Big, sweeping ideas and innovations dominate engagements for charitable …
How to Earn Subscription Renewals Without Lifting a Finger
Driving renewals can be a real headache for publishers, but data and technology can help ease that pain.
For Major Publishers, Will Print No Longer Be the Norm?
The idea that any standard deal from a major publisher guarantees a print format release—which was previously a foregone conclusion—is something agents are no longer taking for granted, with some expressing concern that the big houses are starting to hedge on print edition commitments in contracts.
Can online publishers embrace ad blocking?
We need to stop fighting ad blocking and instead spend our time leveraging its benefits. Find out why and how.
