Overcoming the Top 3 Enterprise Brand Marketing Challenges
Overcoming the Top 3 Enterprise Brand Marketing Challenges in 2015 Part 2 of an engaging series featuring thought leader Ian Michiels.
What is Brand Marketing?
There is a lot of confusion around brand. Just what is brand marketing? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. That’s branding, but that’s like branding with cow and cattle back in the day for ownership and territory,” said Paige Musto, Act-On’s senior director for corporate communications. Your brand is your most valuable intellectual property.
What is brand marketing?
There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sa
Social Brand Marketing
As a follow-up to my blogging guide for beginners, this is a more syntax-specific guide on blogging basics that includes: The anatomy of a blog post Tips for adding value through your blog articles...
Brand Marketing: What’s Working, What’s Not
When viewed from a strictly revenue perspective, both brand awareness and high volumes of total customers are beneficial. However, their similarities end there, according to a recent APQC report.
How AR Is Reshaping Brand Marketing
Share TweetProviding a better consumer experience using immersive technology. When it comes to any business, marketing is everything. It builds brand awareness, creates an opportunity for you to engage with your customers, and can increase sales. Unique advertising campaigns can help you stand out from your competitors, which is absolutely crucial for success. As AR …
Digital Trends in Lifestyle Brand Marketing
There are several common digital trends we see for outdoor product and apparel brands, focused primarily on building community.
Six Branding & Marketing Tips for Consultants
Six branding & marketing tips for marketing to consultants and Professional Services companies.
How Netflix Will Transform Brand Marketing
How advertising could flip the script for Netflix.
Brand Marketing Lessons from the Range
Typical activities such as advertising, sales promotions, point of-purchase displays, permission-based marketing, & social media are designed to bring potential buyers "closer to the branding fire."
Four Brand & Marketing Ideas for Easter
Looking for fresh marketing ideas for Easter 2019? Check out our Four Ways to Promote Your Brand this Easter. It's a great time of year for fresh starts, fun events and chocolate! Here's some ideas to help your brand and business make the most of the season...
How Much Should You Invest In Branding & Marketing
Ask yourself these 2 questions before you ask the question, “How much should I spend on my marketing and branding?” Grab These Digital Resources: uni...
Why Brand Marketing Needs a New Formula
Want your marketing to be more relevant? It's time for a new brand marketing formula. Learn the three ingredients that can amplify and deepen your message.
Pokémarketing: How ‘Pokémon GO’ Is Influencing Brand Marketing
So, what does the Pokémon Go phenomenon mean for marketers? Take a look at our latest blog post to learn more.
The Pendulum Audience: Brand Marketing Lessons in Institutional Trust
Brand marketing today has to keep up with shifting content strategy and rapidly changing public opinion. Is your audience more on the move than you think?
3 Powerful Brand Marketing Lessons From The Military
The military is commonly perceived as impersonal, intimidating and even inhuman. Modern militaries are increasingly using social media to win over the hearts and minds of the citizens they serve and, in the process, highlight strategies that smart brands can adopt to make more personal connections with consumers. In honor of Veteran’s Day, we explored…
Brand Marketing: Why It Matters To The Growth Of Your Business
An awful lot of business owners still don’t get what “brand” is all about. No wonder they don’t understand brand marketing.
5 Tips For Brand Marketing With Social Media
Marketing firm eMarketer recently published a survey that found that 88 percent of American companies with 100 or more workers planned to use social media marketing in 2014, Marketing firm eMarketer recently published a survey that found that 88 percent of American companies with 100 or more workers planned to us
Storytelling Is Out: Why Storymaking Is the Future of Brand Marketing
The big problem with storytelling is it's a one-way street, with your brand doing all the talking. The smartest brands are switching to storymaking, in which you gather and spread the tales of your customers.
Why Social Media is essential for brand marketing
Social Media. It’s a term which is becoming a part of many marketers’ daily vocabulary. With the number of worldwide social media users ...