5 Tips to Achieve Measurable Results From Direct Mail Marketing Campaigns
Effective direct mail marketing brings new leads and more business; good results and return on investment are possible. While online campaigns are getting a lot of buzz, the growth in technology has not hindered direct mail marketing. Instead, the opportunities are now enhanced. Here we lay out 5 ways you can implement a successful direct marketing campaign that will generate leads.
7 Tips to Connect with Millennials Through Direct Marketing
Millennials are a highly coveted demographic. They're now the largest age group in the U.S. and, as they get older, they have the spending power to match. Whi
A California Plan to Make Big Tech Pay People for Data Raises Eyebrows
California Gov. Gavin Newsom proposed a “Data Dividend for Californians” to pay residents in exchange for their data.
Top Three Tips for Public Relations Planners
By Paxton Mittleman, former intern at AB&C This February, I represented PRSSA-UD at one of the Public Relations Student Society of America’s Delaware Chapter (PRSA-DE) networking events. As I sipped coffee and ate some of the provided refreshments, I listened to Dave Brond...
The $1.5 billion Mega Millions jackpot was finally claimed in South Carolina
It's the second-largest lottery prize in US history.
Donnie Baker Is Coming To Jonesboro!
Trees Planting Guide at arborday.org
Guide for planting bare root trees, containerized trees, and balled & burlapped trees.
American recycling is stalling, and the big blue bin is one reason why
Falling commodity prices have left U.S. cities with big bills to dispose of once-profitable products.
Why Sean Spicer Is A Disgrace To Rhode Island
Rhode Island is a small place, and we tend to notice when our residents do big things. Growing up here, I couldn’t avoid hearing chatter about locals like actor Viola Davis, baseball player Rocco Baldelli, and boxer Vinny Paz. Now, our eyes have turned to White House Press Secretary Sean Spicer, who grew up in Barrington, went to high school in Portsmouth, and earned a master’s degree at the Naval War College in Newport.
How to Choose Between Digital & Offset Printing
Understand the difference between digital and offset printing, and learn how the advise of your commercial printer can help you decide which to use.