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How to Attract and Engage Millennial Attendees for Your Event

Attracting different types of attendees can play a large role in the continued success of your events. Learn how to attract and engage millennial attendees.

How to Create the WOW Factor in Event Customer Service

How do you create the WOW factor in event customer service? Ensure you keep your guests happy, loyal and most importantly coming back to your events!

Going to an Industry Event? 5 Ways to Network Better

Attending industry events is a great way to build your professional network. Here are a few good strategies to make the most of your time.

5 Powerul Tips for Creating Pre-Event Buzz

Spreading the word about your event can be a pretty challenging task. Thankfully, there are strategies and tools that help you create the buzz and attract the right attendees to your event.

How to Pre-Qualify Luxury Sellers

Pre-qualifying luxury sellers is a key step to avoid wasting their time or yours. Jack Cotton has two questions to ask before setting an appointment.

Fresh Ideas For Virtual Events In An Age Of Personalization

Marketers are searching for new ways to capitalize on one of their biggest and most important investments—their events.

5 tips for creating irresistible events in the experiential marketing era

In the experiential marketing age, event attendees expect action. Use these tips to create a dynamic experience your customers (and sales team) will love.

How to Increase Engagement at Events [Infographic]

From our latest book, Engaging Events, an easy to read infographic summing up the main ingredients of attendee engagement. What are the requirements to successfully implement an engagement program at your event?

How to Successfully Mingle at Professional Events

Chances are, you are invited to a number of professional events every year. Whether you feel excitement or dread, there are helpful tips to keep in mind to make the most out of your time spent at events.

You Cannot be Serious! Why Events are the Perfect Adult Playground

There are certain types of events such as sports, music festivals and comedy shows which are designed for people to come together and play. However, there are other types of events, such as conferences and trade shows, that we don’t usually think of as play. In this article, we look at the bigger picture of …

Social Media: What is the Science Behind Online Engagement at an Event?

As part of our Science of Events series, find out all about social media engagement at an event, and how you can use this to your advantage.

Who Was the Fabulous Mystery Man at Valentino’s Couture Show?

The Worst Advice We've Ever Heard About College Events

With college events, it can actually be detrimental to stick to a schedule, have 24/7 updates and use social media to gauge the interest of events.

How Tech Transformed Events [Infographic]

Have you wondered just how much technology has helped the events industry? It can be hard to remember just how frustrating some situations were!

How to Save for Special Events Like a Member of Beyoncé’s Beyhive

What To Do When Some Players Socially Exclude Others

Create opportunities for inclusive events so your players get to know each other better.

A Lifelong Introvert Shares How to Make Networking Events Enjoyable

How to make networking events easier, especially if you need to attend alone.

How to Avoid the Number One Mistake of Failed Events

Learn how to avoid the number one mistake that dooms many new events to failure. Part of our Event Management Checklist series.

How to Calm Pre-Presentation Nerves

Find out how to keep your nerves in check so you can give a winning presentation!