For fashion houses these days, creating a fragrance advert that will get people talking takes more than hiring a famous actress and putting her in a couture dress
Sure, the healthcare industry may have once been considered a slow adopter to the world of inbound marketing, but it’s safe to say that these eight examples of true marketing brilliance are busy making up for lost time.
Give your online marketing strategy a boost--without spending hours on social media. Check out these five tactics you've probably never tried.
A bottle of her signature fragrance, Chanel No. 5, is supposedly purchased every 30 seconds, and four other things you may not know about the legendary couturier.
But when done right, native advertising can provide major benefits for brands, especially those in the enterprise space. Here are 5 great examples.
Social customer service is a great new opportunity to drive satisfaction, loyalty, and differentiation. Most organizations strive to adopt social media into their contact center, but few get it right…
Launching a brand-new blog is exciting. But it can also be awfully lonely for up to a year as you build readership, unless you plan to begin with a bang.
Content doesn't need to be complex, it just needs to work. Two simple but brilliant content marketing examples.
My top 10 key takeaways from the copy and creative session at Direct Marketing Day @ Your Desk Virtual Conference.
To take your blog from blah to brilliant, design a strategy that answers, What content should I create to motivate my audience to take action?”
Are you doing enough to keep loyal customers happy? Here are five customer retention tactics that actually work.
Social media is becoming a powerful lead generation tool. Here are three brands that really get social media lead generation.
Read 10 ways you can personalize your marketing to lead to more sales, quicker.
Whether a marketing idea is viable or not, it’s important to see it through. Asking questions and tracking results helps prove an idea’s worth.
Check out these examples of great co-branding partnerships -- and what makes them so great.
Your message may be compelling but your product won't be selling unless the message is delivered through the right medium--and that may be your customers' Facebook friends, not your ad agency's slick video.
This is for the naysayers who think that social media is an alien terrain for B2B organisations.
Email marketing campaign is a set of planned and coordinated individual email messages distributed with the motive of accomplishing
Ditch the boring button copy and improve your conversion rates with these creative call to action examples for your website, ads, and more.