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Social media may be the starting point to the sales funnel, but how do brands manage their social presence to appeal to their audience? A successful social presence for a brand should start with an understanding of its audience, as this will offer the insights on what content to create. This can affects its online …
I don’t know you, and you don’t know me, and sometimes all the un-knowing of each other isn’t something I want to hold on a tiny screen in my hand.
We’ve all done it before. Come on, be honest! You see that little rectangle box and all you have to do is type your name and you can see how many times you come up. It’s a little narcissistic, but it’s also human … … I’m speaking, of course, of Googling yourself. Whether you admit [...]
A scholar argues that the core issue is protecting consumers from corporations that are developing ever more sophisticated techniques for getting people to part with their money.
With Universal Analytics, you’re going to be able to perform multi-platform tracking and easily customize configuration settings.
Google says it will use AI and mahine learning to limit the number of times users who block tracking cookies see its advertisements.
A decade ago, a simple browser setting promised to make it easy to protect your online privacy from nosy advertisers. Too bad it never came anywhere near to living up to its promise.
IBM natural-language processing and giant data sets to separate fads from true trends -- and help brands take advantage of them.
With advanced tracking pixels and today’s current technology, it doesn’t seem like it would be so hard to figure out how effective your PPC ad campaigns are. Someone sees an ad, they click, they…
We know that Google tracks and records a lot of information about each of us. Well, how’d you like to get a copy of what they have about you? You can.Think about how much y
Learn how to leverage Facebook's people based tracking capabilities using Facebook Analytics for true omnichannel campaign reporting.
Surprise: the DAA’s opt-out wasn’t meant to help you so much as it was meant to stave off government intervention and a movement to stop online tracking.
Rance Crain ponders whether the advertising industry has reached the point where it's no longer necessary for marketers to motivate consumers to buy products.
Tracking tags connect actions by users on the client website with the media delivery or analytics system and can deliver numerous benefits.
What do the White House and YouPorn have in common? Their websites both use canvas fingerprinting, a newer form of online tracking designed to make it hard to hide. ProPublica investigated the pervasive shadowing method, developed as an insidious alternative to cookies so websites can keep tabs on where their visitors browse online. [Update: YouPorn has removed AddThis upon learning about canvas fingerprinting. Good job, YouPorn!]
Tracking pixels and scripts are often little understood, but they serve as the lifeblood of many data-driven digital campaigns.
User retention is key to the livelihood of any company. It can be five to 25 times more expensive for……
Keeping track of your business online is like tracking a teenager who just got a paycheck from his new job, yes, nearly impossible. Google has your back. Google Alerts allow you to monitor online when your name, business or competitor is mentioned on the web. It allows you to monitor the web for any number …
Apple ITP. Marketers need to be aware of the evolution in consumer privacy issues and how they can impact marketing tracking and measurement.
The use of social media data for consumer research is increasing, but many brands still find it challenging to extract the right insights.